If you think that you, or the department in which you work, ought to own social media and have domain over related projects, then you're not alone -- but that doesn't necessarily mean you're in the right.
"Far too many folks in corporate would rather focus on turf ownership than quality strategy. It's like a never-ending game of Monopoly gone horribly wrong," Lena West writes in Who owns social media? Hint: Not you.
Ultimately, success really does come down to bearing in mind just who the REAL proprietors of social media are in terms of content, conversation, and community.
Posted by Tom Sullivan on February 12, 2008 10:44 AM
![[VoiceIndigo Mobilize - Listen to podcasts on your mobile phone]](http://www.voiceindigo.com/ht/images/mobilize_logo_sm.gif){kind=logo}
