Your users may actually want to make greener decisions, even if they don't know the best ways to do so.

"A surprising assortment of factors will influence their decision, and many of them may be based on groundwork you've laid for them," Ted Samson explains.

It's more than just technology solutions, which can only do so much. And small acts can reap big rewards. Samson breaks it down:

Let's say a non-green choice costs 50 cents, be it in paper, ink, watts, gasoline, whatever. If you have 500 employees, and each makes just one non-green choice per day, you're looking at $250 being tossed in the can daily. At the end of the year, that's $62,500 worth of wasted resources (assuming 50 five-day work weeks). That affects your bottom line and your company's impact on the environment.

Samson goes to suggest that companies give employess rewards for reducing waste, in Empowering people for the greener good.

Posted by Tom Sullivan on April 24, 2008 07:27 AM