RSS: Really Shortsighted Statement

Our own Matt McAlister reports from the ABM conference on online revenue strategies.

I'm at the ABM conference on online revenue strategies in New York and just finished listening to Geoff Ramsay of eMarketer open the session.  He seemed to feel that blogging is no threat to existing publishing and that nobody really reads these things anyhow.

Matt has some great data in his post about blog readership, but the thing that stuck out to me was Geoff Ramsay's personal view of RSS:

Strangely, Geoff doesn't subscribe to any RSS feeds because, "I don't want to go out there and have to get the stuff every day.  That's the pull model.  My research team does that."

Why not pull the RSS feeds of a few trusted bloggers out there and expand your "research team"? Anyone in online marketing not subscribing to the Marketing Vox RSS feed, for example, is missing out on a great (free) resource. Posted by Chad Dickerson at March 24, 2005 10:52 AM