Advertising -- pay attention!

If you've ever worked in a business that gives you an up-close view of the behind-the-scenes machinery of the world of advertising/marketing/branding/etc., this Onion story should provide a few knowing chuckles. The headline is National Advertising Board launches 'Advertising: Get the Message!' campaign:

NEW YORK -- In an effort to raise the individual American's awareness of and interest in advertising, the National Advertising Board launched a $32-million "Advertising: Get The Message!" campaign in major markets across the country Monday.

"From lifesaving drugs to new diet beverages, advertising keeps you informed about the products and services you want to buy," a spokeswoman said in a 30-second spot titled "Keep An Eye Out For Ads." "But advertising can't work for you if you don't pay attention!"

Read the rest (and if you're in advertising and this story isn't actually funny, I have a book you should read).