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Enterprise Mac | Tom Yager » AT&T positions new 8525 Pocket PC, promo price $299, as key iPhone alternative

June 26, 2007 | Comments: (0)

AT&T positions new 8525 Pocket PC, promo price $299, as key iPhone alternative

Mobile buyers brought to AT&T's site by iPhone's pre-launch excitement will be greeted with a number of iPhone alternatives, but AT&T has pushed one to the front of the pack. AT&T chopped $300 off the $599 list price of its newest top-end 3G device, the 8525 Windows Mobile 5 Pocket PC, just in time for iPhone's launch.

I find AT&T's re-pricing particularly interesting since the 8525 is the very handset I chose to pit against iPhone. The 8525 is a business handset with consumer features, while iPhone is a consumer handset with business features. They both converge, yet they end up in very different places.

The features table below is part of a work in progress for my InfoWorld Test Center shoot-out among iPhone, T-Mobile BlackBerry 8800 and the AT&T 8525. The 8800 is not in this table. You'll see the contrast in manufacturers' business/consumer priorities clearly. It would be a mistake to read opinions into this table, and the table may contain typos or research misses. As I said, it's a work in progress.

I've been carrying an 8525 for about a month in preparation for the shoot-out and as part of my real-life road warrior mobile device testing regimen. I'll hold my opinions for the review, but I will say that the 8525 is dear at its $599 list price, appropriately priced at AT&T's standard $449 2-year subsidized price, and is worth checking out in person at $299.

AT&T has not set an end date for the 8525's $299 promotional pricing, but it will end.

The 8525's killer feature will be its Windows Mobile 6 upgrade, which AT&T promises for the third quarter of this year. Expect it to be downloadable, but not necessarily free. If the 8525 had shown with Windows Mobile 6 in time for iPhone's launch, the landscape might look quite different.

AT&T 8525Apple iPhone
Mobile networksGSM/GPRS/EDGE, 3G (UMTS/HSDPA)GSM/GPRS/EDGE
Unlocks for non-AT&T networksYes, at AT&T's discretion
(ask at end of contract)
Unknown
TCP/IP downstream speed400-800 Kbps AT&T est.No Apple est. (EDGE ~128 Kbps)
Wi-Fi802.11b/g802.11b/g
Bluetooth2.02.0 + extended data rate (EDR)
Camera2 megapixel w/LED flash2 megapixel
PlatformWindows Mobile 5 Pocket PC
(upgrade to WM6 in Q3)
OS X
Display2.8" 320x240 touch (finger/stylus)3.5" 320x480 capacitive multi-touch
KeyboardBacklit QWERTY, slide outOn-screen QWERTY
ButtonsPower, trackwheel, push to talk, nav pad+select, othersPower
CPU32-bit Samsung ARMIntel x86
E-mailPocket Outlook (Exchange/IMAP/POP), Good, AT&T Xpress MailProprietary (IMAP/POP)
BrowserPocket Internet Explorer
Opera opt.
Safari
Chat/IMYahoo, AOL (iChat), Windows Live, SMS, MMSSMS
Media playerWindows Media 10Proprietary/QuickTime
Java VMYesNo
Flash PlayerNoNo
Dev platform.net Compact FrameworkJavaScript/Dashboard
Dev toolsVisual Studio 2005, $799TBD (Leopard Dashcode?)
PC Internet gateway/modemYes,EDGE/3GTBD
Attachment View/EditWord,Excel,PowerPointHTML (edit?)
Light sensorYesYes
Orientation sensorKeyboard slide-out switches to landscapeYes, accelerometer
Proximity sensorNoYes (answers call)
Voice dialingYes,in-phoneTBD
Voice commandsYesTBD
SyncActiveSync, MS Direct Push OTA
Contacts,calendar,e-mail,tasks
iTunes
Contacts,calendar,e-mail,bookmarks
User memory64 MB internal + add-in SD card (opt)4 or 8 GB, non-expandable
Talk time5 hours8 hours
Standby time240 hours250 hours
Size4.43 x 2.28 x 0.86"4.5 x 2.4 x 0.46"
Weight6.2 ounces4.8 ounces
Price$599 list
$449 w/2 yr contract
$299 AT&T 2 yr contract promo 6/26/07
($100 of promo discount is mail-in rebate)
$499/$599 list
4 GB/8 GB RAM
2 yr contract req'd

Posted by Tom Yager on June 26, 2007 10:14 PM


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First off, I want to say that I agree with you. I have an HTC Wizard (the T-Mobile MDA, which is the predecessor to the 8525). A couple of corrections to your list though...

The iPhone is actually ARM based and from what I understand has more than one ARM processor.

You can develop for Windows Mobile using a bunch of different tools. .NetCF is one, but there's also eVB and eVC which are free from Microsoft, as well as Platform Builder. eVC gives you direct access to the WiMo OS (.NetCF gives you access to the .Net framework, although you can get access to the underlying OS through P/Invoke in .Net).

You don't need to buy the Professional version of VS2005 - the Standard edition includes SmartDevice development support and is only $299 - and Microsoft tends to give away the Standard ed a lot.

There is a Flash Player for WM5, but it's only Flash 7 and it's a little wonky.

It should be noted that while the iPhone has an onscreen keyboard, the 8525 has a physical keyboard, an onscreen keyboard, Graffiti, Jot and handwriting recognition that works surprisingly well. You can also add third-party on screen keyboards and input modes.


The iPhone can view, but not edit, Word and Excel documents. WM5 can edit them as well - and can create new ones.

And I'm not sure the "Proprietary" in the email and media player rows for the iPhone are justified. WMP10 is no less proprietary as Quicktime is, and POP3/IMAP are public standards.

Other than that - it's good to read articles that cut through the hype and rhetoric surrounding the iPhone. I'm especially tired of hearing the 'it's only v1.0' argument. Yes, it is - but it has the entire freaking MacOS X operating system in there... and the stuff they missed isn't stuff no one else thought of - these are features every other phone has.

Missing something everyone else figured out isn't a v1.0 issue - it's an arrogance issue. They've been working on this phone for two years or more. Maybe they should have spend less time on coverflow and more time on the basics.

Posted by: Jeff Lewis at July 15, 2007 07:37 AM

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