- iPhone SDK: Interface Builder added; WebKit kicks into overdrive
- iPhone 2.0: Safari hosts local apps; SQL on a smartphone!; go get Safari 3.1 now
- New iPhone enterprise developer program, $299; musings about iPhone app licensing
- iPhone/iPod touch Q & A
- Apple's iPhone software strategy moves me
- Apple distributes 3rd-party apps through AppStore and iTunes; how developers can get it
- iPhone native SDK opens Apple's own dev tools to public
- iPhone gets Exchange support, aims for BlackBerry
- On the demise of Xserve RAID
- 10.5.2 update: Way more than security, and Apple fixed Stacks
June 26, 2007 | Comments: (0)
AT&T positions new 8525 Pocket PC, promo price $299, as key iPhone alternative
Mobile buyers brought to AT&T's site by iPhone's pre-launch excitement will be greeted with a number of iPhone alternatives, but AT&T has pushed one to the front of the pack. AT&T chopped $300 off the $599 list price of its newest top-end 3G device, the 8525 Windows Mobile 5 Pocket PC, just in time for iPhone's launch.

I find AT&T's re-pricing particularly interesting since the 8525 is the very handset I chose to pit against iPhone. The 8525 is a business handset with consumer features, while iPhone is a consumer handset with business features. They both converge, yet they end up in very different places.
The features table below is part of a work in progress for my InfoWorld Test Center shoot-out among iPhone, T-Mobile BlackBerry 8800 and the AT&T 8525. The 8800 is not in this table. You'll see the contrast in manufacturers' business/consumer priorities clearly. It would be a mistake to read opinions into this table, and the table may contain typos or research misses. As I said, it's a work in progress.
I've been carrying an 8525 for about a month in preparation for the shoot-out and as part of my real-life road warrior mobile device testing regimen. I'll hold my opinions for the review, but I will say that the 8525 is dear at its $599 list price, appropriately priced at AT&T's standard $449 2-year subsidized price, and is worth checking out in person at $299.
AT&T has not set an end date for the 8525's $299 promotional pricing, but it will end.
The 8525's killer feature will be its Windows Mobile 6 upgrade, which AT&T promises for the third quarter of this year. Expect it to be downloadable, but not necessarily free. If the 8525 had shown with Windows Mobile 6 in time for iPhone's launch, the landscape might look quite different.
| AT&T 8525 | Apple iPhone | |
| Mobile networks | GSM/GPRS/EDGE, 3G (UMTS/HSDPA) | GSM/GPRS/EDGE |
| Unlocks for non-AT&T networks | Yes, at AT&T's discretion (ask at end of contract) | Unknown |
| TCP/IP downstream speed | 400-800 Kbps AT&T est. | No Apple est. (EDGE ~128 Kbps) |
| Wi-Fi | 802.11b/g | 802.11b/g |
| Bluetooth | 2.0 | 2.0 + extended data rate (EDR) |
| Camera | 2 megapixel w/LED flash | 2 megapixel |
| Platform | Windows Mobile 5 Pocket PC (upgrade to WM6 in Q3) | OS X |
| Display | 2.8" 320x240 touch (finger/stylus) | 3.5" 320x480 capacitive multi-touch |
| Keyboard | Backlit QWERTY, slide out | On-screen QWERTY |
| Buttons | Power, trackwheel, push to talk, nav pad+select, others | Power |
| CPU | 32-bit Samsung ARM | Intel x86 |
| Pocket Outlook (Exchange/IMAP/POP), Good, AT&T Xpress Mail | Proprietary (IMAP/POP) | |
| Browser | Pocket Internet Explorer Opera opt. | Safari |
| Chat/IM | Yahoo, AOL (iChat), Windows Live, SMS, MMS | SMS |
| Media player | Windows Media 10 | Proprietary/QuickTime |
| Java VM | Yes | No |
| Flash Player | No | No |
| Dev platform | .net Compact Framework | JavaScript/Dashboard |
| Dev tools | Visual Studio 2005, $799 | TBD (Leopard Dashcode?) |
| PC Internet gateway/modem | Yes,EDGE/3G | TBD |
| Attachment View/Edit | Word,Excel,PowerPoint | HTML (edit?) |
| Light sensor | Yes | Yes |
| Orientation sensor | Keyboard slide-out switches to landscape | Yes, accelerometer |
| Proximity sensor | No | Yes (answers call) |
| Voice dialing | Yes,in-phone | TBD |
| Voice commands | Yes | TBD |
| Sync | ActiveSync, MS Direct Push OTA Contacts,calendar,e-mail,tasks | iTunes Contacts,calendar,e-mail,bookmarks |
| User memory | 64 MB internal + add-in SD card (opt) | 4 or 8 GB, non-expandable |
| Talk time | 5 hours | 8 hours |
| Standby time | 240 hours | 250 hours |
| Size | 4.43 x 2.28 x 0.86" | 4.5 x 2.4 x 0.46" |
| Weight | 6.2 ounces | 4.8 ounces |
| Price | $599 list $449 w/2 yr contract $299 AT&T 2 yr contract promo 6/26/07 ($100 of promo discount is mail-in rebate) | $499/$599 list 4 GB/8 GB RAM 2 yr contract req'd |
Posted by Tom Yager on June 26, 2007 10:14 PM
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- COMMENTS
First off, I want to say that I agree with you. I have an HTC Wizard (the T-Mobile MDA, which is the predecessor to the 8525). A couple of corrections to your list though...
The iPhone is actually ARM based and from what I understand has more than one ARM processor.
You can develop for Windows Mobile using a bunch of different tools. .NetCF is one, but there's also eVB and eVC which are free from Microsoft, as well as Platform Builder. eVC gives you direct access to the WiMo OS (.NetCF gives you access to the .Net framework, although you can get access to the underlying OS through P/Invoke in .Net).
You don't need to buy the Professional version of VS2005 - the Standard edition includes SmartDevice development support and is only $299 - and Microsoft tends to give away the Standard ed a lot.
There is a Flash Player for WM5, but it's only Flash 7 and it's a little wonky.
It should be noted that while the iPhone has an onscreen keyboard, the 8525 has a physical keyboard, an onscreen keyboard, Graffiti, Jot and handwriting recognition that works surprisingly well. You can also add third-party on screen keyboards and input modes.
The iPhone can view, but not edit, Word and Excel documents. WM5 can edit them as well - and can create new ones.
And I'm not sure the "Proprietary" in the email and media player rows for the iPhone are justified. WMP10 is no less proprietary as Quicktime is, and POP3/IMAP are public standards.
Other than that - it's good to read articles that cut through the hype and rhetoric surrounding the iPhone. I'm especially tired of hearing the 'it's only v1.0' argument. Yes, it is - but it has the entire freaking MacOS X operating system in there... and the stuff they missed isn't stuff no one else thought of - these are features every other phone has.
Missing something everyone else figured out isn't a v1.0 issue - it's an arrogance issue. They've been working on this phone for two years or more. Maybe they should have spend less time on coverflow and more time on the basics.
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