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September 26, 2007 | Comments: (0)
Microsoft's Halo Effect
A few years ago, if you had said that Microsoft would someday release a product that was so hotly anticipated that over 1.7 million people would pay for it in advance without so much as a beta, somebody might have wanted to check your medication. But Microsoft did that with Halo 3 this week, perhaps the biggest entertainment software release ever.
So, what does this have to do with the enterprise? Well, the XBox and Halo are examples of what Microsoft's strengths and weaknesses are, and reveal a lot about what Microsoft is capable of: creating an application that allows real-time collaboration in a virtual world by teams of dozens of people who've never met, over a heterogeneous network--and all without so much as a "ipconfig /renew".
So, why is it that the over on the business side, the Vista experience still seems so...well, lacking? My experience thus far with networking Vista hasn't been a major improvement over XP, and the overhead required for the graphics -- clearly XBox-inspired, as well as Mac inspired--has made performance on 2 gigabytes of RAM reminiscent of Windows 3.0 on 640 kilobytes. While Microsoft is promoting the ROI of Vista from a support standpoint, why do I feel like the usability of my business desktop just went down, rather than up?
The XBox 360 has demonstrated that Microsoft can do software like this right--if it can control the hardware platform. The reason why wireless networking and connecting to the internet and the rest of the XBox Live experience are so seamless is because Microsoft controls the whole platform -- though it is still at the mercy of the Internet.
It's interesting that perhaps the general-purpose computer that the XBox 360 platform most closely resembles is Apple's. Some of the development for the XBox 360 was even done on Mac OS X, since the processors that power the XBox are based on the PowerPC architecture once favored by Apple.
Of course, Microsoft can't have that level of control for Windows -- it can't lock people down to a specific hardware choice, or limit them to approved software. Vista is probably as close to the XBox platform as Microsoft can get -- its security features and control over software and drivers, along with the system requirements to even get it running, gives Microsoft at least virtual control over the Vista experience, and locks parts of it out if the hardware and software aren't up to snuff instead of giving you the Blue Screen of Death experience.
Halo is an example of Microsoft making good acquisitions, and doing the right thing with them. Bungie, which used to make game software that ran on the Mac, for crying out loud, has thrived under Microsoft's rule, and has rewarded Redmond for its good judgement. The deal stands in sharp contrast with, say, Groove Networks, which gave Microsoft Ray Ozzie, but seemingly nothing else survived intact.
On the flipside, the XBox 360 also has demonstrated that Microsoft has trouble with the hardware side of things. With over a third of XBox 360 systems failing, it's clear that hardware reliability isn't in Microsoft's core competency set--though there have been PC manufacturers who've had a DOA rate similar to that with simpler requirements.
So, maybe we're lucky that Microsoft can't provide the same end-to-end experience with Windows in the enterprise that it can with XBox in the living room.
Posted by Sean Gallagher on September 26, 2007 07:36 AM
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Not that it negates your point, but a correction: There was a huge beta of Halo 3 earlier this year. Hundreds of thousands of players.
MS could never exert any real control over the hardware platform for the PC, even if it could create a better experience. The third parties would run screaming to the DOJ.
Posted by: ray at September 26, 2007 11:08 AMYou can't blame Microsoft for the XBox's hardware problems. The "China Factor" is the sleeping giant in consumer electronics. It’s more costly than lead paint in toys or bad toothpaste. I’ve had drives die after six months of use that were clearly marked Made in China. We have replaced hundreds of motherboards and power supplies in our Dell & HP boxes because of bad capacitors. You can't convince me that those capacitors weren't Made in China. We're in a global market so some part of your electronics is bound to be Made in China. It is time for China to stop letting their executives commit suicide and have everyone perform quality control.
Posted by: Eric Howard at September 26, 2007 11:21 AMNot to defend China but a few years ago, the big failing capacitors problem were capacitors made in Mexico. So it's a company QC problem which is not restricted to any country.
Posted by: Robert at September 26, 2007 12:04 PMWhat needs to be done is the bringing back of jobs to the US. It might cost a little more up front, but in the long run (i.e. lead paint, electronics, recalls, etc...), will not have the issues that the China items are having now. Lets bring Quality back to the US and the Jobs. We might even be able to understand tech support.
Correction: failing capacitors Taiwan not Mexico.
http://en.wikipedia.org/wiki/Capacitor_plague
Posted by: Franklin at September 26, 2007 12:33 PMAll I know is my 16 year old son was excited enough about Halo 3 that he went out and bought an xbox 360 to play it on the day the game was released. Remember when PC programs were actually exciting?
Posted by: Small Business Web Design and Development at September 26, 2007 04:11 PMAll the drive for HALO comes from BUNGIE who Microsoft aquired (a very smart move) after the success of the first HALO game. Now what they need to do is to send some of the Windows leaders over there to see how creating a real positive user experience should be done.
All of the hardware problems are Microsofts, while they now get to take the credit for another groups great work.
Before I bought the XBOX, I fought my sons requests for a dedicated games box as I convinced myself a PC could do it all, as most games come out on PC. After a succession of problems with fussy PC games wanting specific video cards/drivers/codecs and other hardware specs that constantly changed I gladly handed over my money for the console where you slip in the disk and it just works (hardware failures aside).
Hopefully Microsoft will learn from this as they are currently their own worst enemy when it comes to competing with other gaming and PC platforms.
Unfortunately, this techno rubbish is seeping into other consumer electronics. Having to explain to a non-technical person why they have to finalise a DVD on a recorder or delete specific programs to make space is a right pain when with a VCR they just put in the tape, positioned it and hit record and it worked.
Posted by: David D. at September 27, 2007 02:57 AMHundreds and even thousands of dollars are being spent by parents and their children on games of destruction and sexual violence. And we wonder what's happening to them and us, to our society and both political parties.
It will take more than adept game playing to cut the global corporate nooses and win the 'spiritual wars' with our enemies whose goals are one and the same: to rob children of their immortal souls. Global Corporate Fascism and Islam are two sides of the same spiritual coin.
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