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Advice Line | Bob Lewis » Whether oneness is a cause for concern

July 11, 2007 | Comments: (0)

Whether oneness is a cause for concern



Dear Bob ...

Over the past six months or so I have run across several companies, including my most recent and current employers, who have mottoes on their sites along these lines: One Company, One Vision, One Source.

Among those that I remember seeing with this oneness thing going on are Wachovia and Saks Fifth Ave. This all sounds too much like Ein Volk, Ein Reich, Ein Fuhrer for my taste.

Which nut case consulting company is selling everyone their own unique sense of ONE? And please don't tell me it's some guy from Brazil!

- Counting higher

Dear Counting ...

Well .. (ahem) … consultants like me, I'm afraid.

Nothing is the right answer for everyone. Some companies are best served following an "amoeba strategy" where business units, divisions, departments or even individual employees do whatever seems promising. When a pseudopod finds food, the amoeba flows protoplasm into it.

Many companies, though, can't afford to divide their efforts in such an unplanned way. More, many companies find themselves divided into organizational "castles" with high thick walls and moats (to borrow Mike Hammer's metaphor).

They're political quagmires. To use a different metaphor, they're ecologies rather than organisms.

I don't much go in for mottoes and printed missions statements. I do often help clients figure out how to move from operating as an ecology to operating as an organism. It's a radical change in mindset - moving from everyone doing their own thing to the company operating according to a single, shared purpose.

What made the Reich evil, in my opinion, wasn't that it had a single purpose. It was the nature of that purpose.

- Bob

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Posted by Bob Lewis on July 11, 2007 03:48 AM


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oneness could just be management-speak for conformity How many people fell in line with the evil of the Third Reich because they thought it was serving a higher purpose?

Posted by: Greg Demmitt at July 11, 2007 11:58 AM

Anyone considering "one-ness" as a marketing theme should see the movie Serial with Martin Mull:

Sally Kellerman in her wedding vows "You-ness, me-ness, we-ness, us-ness"

Martin Mull - "Sickness"

:-)

Posted by: Rich Snow at July 11, 2007 12:33 PM

The Air Force uses the slogan "One Network, One Air Force" as a rallying point for its various network personnel and network standardization programs.

The slogan is also an official put-down, so to speak, on those clowns who think it's cute to get a backdoor Internet connection, such as tapping into a building's cable TV connection, and run their own LAN rather than use the official (and monitored) base network. The cuties cost YOU the taxpayer a ton of money as their undocumented, unapproved ramshackle results had to be secured, then replaced with equipment which could be secured operated and maintained over the long term in a consistent manner. They also cost YOU twice as much money since their positions, which were not part of the installation's network management office, had to be increased to more positions to cover the work their positions were originally created to perform.


Posted by: Pat Shediack at July 11, 2007 02:04 PM

Of course it is the 'cuties' fault that security had to be applied and maintained thereafter, doubling the cost.

If they hadn't done that, security could have been provided in the usual way -- by just sticking our heads in holes in the ground.

Similarly, if they just moved their desks into the installation's network management office, the cost for all those long cables would have been reduced too, not to mention the cost of the additional square footage.

Posted by: Robert Bloom at July 11, 2007 03:32 PM

Most companies that grow... will do so in cycles.. IBM is an example..got huge.. everybody had their own "silo's", to use a current term.. then they split into separate 'silos'- the"Baby Blues"- Pennant, etc. even before they split things up there was a constant ebb and flow of centralizing, de-centralizing... it is common. I don't know of a fix for it. samll size.. central ize to economize.. get bigger- decentralize to economize and take advantage of being able to respond more quickly to the markets. Get too big, spread too far... centralize again... etc.. ad nauseum. I think it's calle 'business'. ONE world- seems to have spawned a lot of oneness.. Army of One,:-).. at least it gets the people to focus on the same vision.

Posted by: Fatboy46 at July 11, 2007 05:23 PM

It wasn't Reich that was bad, it was the use of that Volk(People), Riech(Nation), or Führer(Leader) for such destructive purposes that made it bad. The world "Reich" just means the German empire, territory or nation and this is no worst than the word "China" translates to "Central Emprie or nation".
Oneness is not a problem IMHO until it becomes something destructive or dangerous to other people or yourself. Sometimes corporate management wants you to work you rear off in spite of your personal, family or social life and this is the only part I worry about this "oneness" scheme. Oneness is good like a football, baseball or other sport team that can play together as one unit but that one unit ends usually at the playing field and you go home have a personal, family and social life and that all we all Americans want and a right to.

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