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Open Sources | Rodrigues & Urlocker » Why Novell will acquire JBoss

April 07, 2006 | Comments: (0)

Why Novell will acquire JBoss

JBoss is going to get bought.

It's no secret that Oracle wasn't the only one sniffing after JBoss. Red Hat has talked about buying JBoss (though it's hard to see Matthew and Marc getting along well :-), as has IBM.

But Novell is the best fit.

Disagree? You think JBoss + Novell = NoBoss? Think it doesn't make sense, or won't happen? I think you're wrong.

Why Novell? Let me count the ways...

  1. Novell has lots of cash. Too much cash, comparatively. (See right.) Marc Fleury wants cash. (Who doesn't?) Perfect match.

  2. Novell has struggled to convince enterprises to move from NetWare to Open Enterprise Server/SLES, though results have been improving under Ron Hovsepian. Still, the needs something else to attract and hook would-be customers. Ximian? Nah. There's no Linux desktop market, at least not now. JBoss could be the answer....

    JBoss has a large (and growing) user base. The biggest thing it lacks is a solid business model to monetize all its demand. The company did less than $20M last year, and will probably ink $50-60M this year, if things continue as they have. Where's the problem, you say? A lot more money could be made if the company moved away from a pure support model toward something like what MySQL, Red Hat, or others use. Something that makes it easier for JBoss to convince customers to pay for software they already love.

  3. JBoss and Novell already have a strong, profitable partnership. Novell distributes JBoss' application server, having dumped its Extend app server. (This is exceptional irony, btw. Novell's SilverStream/Extend app server came from David Skok, who founded SilverStream, which Novell bought. David was the lead investor in JBoss' venture round...which company's product replaced SilverStream at Novell...and which product Novell is going to acquire into the fold. David wins every way he turns. :-)

  4. Marc could use some toning down. Novell could use some livening up. (Having said this, Marc, you shouldn't overlook the fate of every other CEO Novell has acquired into the company. They don't last, and I'm not laying the blame at either Novell's or their feet. They just don't last, for whatever reason.)

  5. Oh, and Novell has cash, and Marc would like to have cash. Did I mention that one? :-)

  6. Lastly, it's unlikely that Marc Fleury would want to be the CEO of a publicly-traded company. I'm not saying he couldn't do it. I'm saying he wouldn't want to. Marc is a free spirit. The public markets tend not to like free spirits. Much better for JBoss to make Mark gobs of cash without the hassle that comes with public accountability.

Convinced? Better prepare for it, anyway. It's going to happen.

The real question is what a move like this would mean for JBoss' employees. Marc owns 50%+ of the company. I believe VCs (Matrix and Accel) own another 30% or so. That leaves very little for the employees, who likely won't see much from a deal. Will they stay? Do they have the incentive to do so?

(Note: In the Novell-Ximian deal, no one but 3-5 top executives made much money in the deal, and yet most people stayed with Novell. So perhaps this stock incentive-thing is overblown, and it will have no effect on JBoss employees staying through the acquisition.)

P.S. Why did Bob Bickel leave JBoss?

Posted by Matt Asay on April 7, 2006 01:19 PM


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What you say absolutely makes sense. This will bring another profit making business to Novell after Identity Management and Open Enterprise Server. When do you think that this will happen?

Posted by: Erika at April 8, 2006 03:53 AM

I did not leave JBoss...

I have simply transitioned back to my original role of a part time advisor. I will be helping out a couple of other companies that I can't announce yet - but I hope to help make them as successful as JBoss has been with an open source business model in their respective spaces.

Here's a fuller explanation...

The plan from the start -
When I started consulting to JBoss Group in October, 2002 I told Marc that I was very excited about the opportunity JBoss had in front of it. We talked about how I might be able to help. During those early discussions and all the way thru, I have maintained a background, advisory role – helping to give advice to Marc and the company on how we can grow and be successful. But it was really Marc and the management team that actually made the decisions and did the hard work (I like to avoid hard work!). I told Marc that the reason for this was that on a personal basis I could not commit myself for the long term on a full time basis.

After a year of consulting to JBoss on a part time basis I joined the company full time in October, 2003. That is about the time that we went with the Professional Open Source business model. When I joined full time, I again made it clear that I was there to help the company establish itself – get the business model in place, get the ecosystem going, and help build a management team that could move us to bigger and better things. Marc was very gracious in giving me this opportunity, and I hope that I have fulfilled my commitments.

JBoss is in orbit -
Since joining the company full time two and a half years ago, we have had enormous success. We are 150 people (and some really amazing people!) larger than we were back then. We have a very strong set of products in balanced stages of their product life cycles. We have a very repeatable business model in place. We are surrounded with strong, committed partners and customers. In many ways we have launched and are now in orbit. And JBoss will continue to meet with great success.

Bobs future role -
To be honest, the amount of value that I can offer JBoss has diminished greatly now that the full organization has been formed. People are in place to deliver on all aspects of need for the company. So it is time for me to cut back the number of hours that I am spending on JBoss. I will be returning to my original part time advisory role with the company.

Bobs Motivation -
I feel like I can contribute the most when companies are very small and still figuring out what direction they want to move in. JBoss has figured that out for the most part (as much as any organization can in this fast changing environment), and there are great people in place in every part of the company to continue to drive things forward. I want to help other companies do similar things. So I will dedicate my freed-up time to helping other start-up companies. I am in the process of becoming involved with a couple of other companies and trying to figure out how many and how deeply I want to become involved over the coming month or so.

Bob Bickel
bob.bickel@comcast.net

Posted by: Bob Bickel at April 8, 2006 09:06 AM

Nice sentiments, Bob, but everyone I know feels that Jboss without your involvement would have remained big on downloads, but not big on business. Marc may take credit for managing rock stars, but clearly the business needed someone to work on managing revenues. You did that. JBoss will continue to be a great company, but it will be worse off for losing you.

Matt

Posted by: Matt Asay at April 9, 2006 02:54 PM


Ill bet you are half correct, but not J Boss. They are going to buy Realbasic. Why else would they have such placement at Brainshare?

Posted by: Arthur Gerts at April 9, 2006 07:39 PM

And that's why RedHat actually bought Jboss

http://blogs.redhat.com/news/archives/000240.html

Posted by: Kris Buytaert at April 10, 2006 05:36 AM

BOY! You were really wrong on this! Although your arguements are reasonable, something in the backroom didn't go right.

Now that Novell's IDM3 is ENTIRELY based on JBOSS, will RedHat buy Novell? Will Novell buy Red Hat? Will the sun rise tomorrow? Can I get a coffee?

Tom

Posted by: Tom Hafemann at April 10, 2006 04:47 PM

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