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February 15, 2007 | Comments: (0)
Giving education away for free, MIT-style
The WSJ is running an interesting story a rising trend in elite universities: free education. MIT's OpenCourseWare Project was the first of the bunch, but others (like Berkeley, Yale, Bryn Mawr, etc.) are following suit:
Following the lead of the Massachusetts Institute of Technology and other highly competitive schools, more institutions are posting online everything from lecture notes to sample tests, and even making audio and video files of actual lectures publicly available. The sites attract anywhere from thousands to more than one million unique visitors each month.Democratization and altruistic motives aside (though I believe these are legitimate), what can these schools be thinking? That giving away the education is a net positive for them, financially and in many other ways:The moves -- which differ from the "distance learning" courses that many schools offer for credit and charge for -- come as colleges and universities say they want to democratize education, making the best resources available to more people....
MIT's pioneering "OpenCourseWare" program, which was launched in 2003, posts the syllabus and class notes for more than 1,500 courses online for anyone who wants them. By this November, it aims to publish materials from virtually all 1,800 of its courses across all its schools.
An MIT survey of users showed that about a third of freshmen who were aware of the site before attending the university said it made a significant impact on their decision to enroll.Fascinating stuff, and hugely interesting for those of us in the open source world. There is much more to the software business than bits and bytes. Arguably, these are not nearly as important as services that make the software useful, just as the articles a professor has published don't necessarily make a particular class more informative. (News flash: Professors get paid to publish, not to teach, which sometimes results in really brilliant professors that are really abysmal teachers.)Universities say they don't worry about losing applicants by giving away materials online. "From Yale's point of view, there still is nothing more important than direct interaction between students and teachers," says Diana E.E. Kleiner, an art-history professor and director of the Yale project. "Putting a selection of our courses online doesn't change that."
The value of a Stanford education over, say, a X State University education is not predominately in the quality of teaching that goes on, but rather in the pedigree it offers, as well as (possibly) the quality of students one meets with. (As for my own Stanford education, I should have done it online, as I was working full-time for Lineo throughout most of my time there. I'm not sure any of my fellow students would even remember me. :-) The universities realize this, so they're not giving up anything by giving away the education.
Now consider this if you're an ISV: are you really giving away your livelihood by giving away (completely) your software? (Hint: The answer is "No." It just requires a leap of faith.)
Posted by Matt Asay on February 15, 2007 11:57 AM
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Why do schools do this? Several reasons.
There is much more to the software business than bits and bytes. Arguably, these are not nearly as important as services that make the software useful
This is certainly true for courses. Is the only value the professor provides is lecture notes and a syllabus. No, at least not at the best schools with the best students who want to be challenged. Plus as you note the networking is the value of many programs (particularly professional degrees).
Public and non-profit universities nominally have a public service ethos and responsibility, so giving stuff away for the betterment of mankind is something that can be justified to stakeholders.
But, in the end, colleges give away courseware the same reason that companies give away software: because the cannibalization risk is low relative to the PR benefits. The free customers (as with open source) have to be either new or marginal (low value ones). It's not like Microsoft will give away Windoze in the developed world, at least as long as it provides 29% of revenues and 61% of pretax profits.
OpenCourseWares are valuable and encouraging resources for self-learners of the world, too.
Classroom experiences and academic recognitions are inherently lacking but it motivates and enhances individual knowledge for a better world.
Thanks for your article.
Posted by: college at February 16, 2007 11:08 AMOne thing the WSJ missed in their article: Schools around the world sharing courseware have formed the OpenCourseWare Consortium. We've launched a portal at: http://ocwconsortium.org
Posted by: Steve Carson at February 16, 2007 11:50 AMI take pride in the fact that there is so much to learn that unless we take it upon ourselves to do so we might be overwhelmed in the "sea of information overload". This is the paradox we are left with. The traditional methods of learning in our society, in my opinion, do not concentrate on the crux of the problem - thinking skills.
Posted by: willard stumpf at February 19, 2007 09:48 AMThe best universities in the world could give away all their course material...heck they could even give away free 1-on-1 time with the professor (once that cloning stuff gets sorted out), without any real impact on university registrations or tuition income.
(Free) course material & (free) interaction with professors is great, but it's the degree that gets you a job. The ability to grant degrees of varying quality (i.e. one from Stanford vs. one from Stamfred U.) is their livelihood. And universities are still charging for that right.
I echo the above post. Students enroll at MIT for the degrees and high-brow peers and opportunities. Course contents are pretty much normailized across all disciplines at quality universities. How many ways can you explain Quantum Theory? MIT will not stop attracting top notch bright students available in the pool by open the course contents. And yet the benefits are immeasurable to those who are in more needs of such quality material. Kudos.
Posted by: College D.O. at March 2, 2007 01:21 AM
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