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Open Sources | Rodrigues & Urlocker » Analysts: Seeing the future by looking backward? (Dave Dargo)

April 27, 2007 | Comments: (0) | TrackBacks: (19)

Analysts: Seeing the future by looking backward? (Dave Dargo)

I really wish Dave would write more often. Yesterday he wrote about analysts and the value they provide, as well as their track record on open source. The gist? Analysts get paid to interpret the past, not the future, and so have missed the significance of open source:

I truly believe that it is exceedingly difficult to use one's analytical skills and past experiences to predict new waves and new technologies. New things come from out-of-the-box thinking; they don't come from tried-and-true methods.

It's a huge stretch to assume that a mainstream analyst who has spent their career analyzing proprietary software companies, and understanding how those companies value their closed-source technologies as intellectual property, is going to easily transform into someone who understands the benefits of open-source.

These analysts think that software companies only exist because they have proprietary, closed-source, secret sauce ingredients that would be too expensive for anyone else to copy. Therefore, an open-source company can't possibly succeed as a software company.

Dave is right. Back when I was at Lineo (embedded Linux vendor), I remember how frustrated I got with the analysts covering the space, because every prospect to whom I talked was rolling out Linux somewhere, on some device, or at least had it in pilot. But you saw almost none of this data in the analyst reports. To them it was Symbian, Windows, VxWorks, etc. There was no concept of the deluge that was about to happen.

In similar fashion, I can tell you from direct, personal experience that open source applications are being rolled out all over the planet in copious amounts, by decidedly "late adopter"-type companies. Financial Services firms, yes, but also in Manufacturing, Media, Government, etc. etc.

Yet most analyst firms are still preaching last millenium's message.

Of course, Dave may be right: it might be our fault for improper nomenclature:

Perhaps the real issue we have is that we should stop calling open-source companies software companies. Maybe it's our own fault for using obsolete terms to try and get others to understand what we're all about.
The problem is that the Purchasing department continues to think in familiar terms of "per server," "software," and such. But this can change over time. And, oddly enough, it might be the SaaS companies more than the open source companies who succeed best in changing the way we define ourselves.

Posted by Matt Asay on April 27, 2007 06:01 AM


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I think one of the fundamental issues around open source and analyst organizations knowledge of it, is money. Analysts are typically more familiar with proprietary products because they have been paid to provide competitive analysis or have conducted studies that have been funded either by subscribers or vendors. It is these projects that pay the bills.

Many analysts are typically not familiar with open source and its nuances unless they have been paid by a private organization to build a report on competitive solutions. For example, a proprietary database vendor might pay an analyst firm to build a report on available open source database solutions that might compete with its database. At which point, said analyst will build their knowledge of open source and its models. Agreed, it is still based on past information, but it also explains why many analysts are only knowledgeable of more popular open source projects.

I will admit that I am an analyst, but I am also an avid advocate for open source and am familiar with open source thanks to personal interest. Unfortunately, it doesn't always pay the bills. That being said however, given the increasing popularity of open source models and the number of successful (read profitable) examples, you may find an increase in analyst knowledge as more proprietary vendors fund studies for positioning themselves against the increasing open source threats.

Posted by: Christian Gravelle at April 27, 2007 07:06 AM

Another side of the spectrum is that the consumers of information produced by industry analysts (vendors, users, investors, etc.) have been acclimated to recieving it in a certain format fit with certain measurement metrics. They are typically unprepared to change their thinking in order to absorb information about companies and products that require them to change how to perceive such.

I know this to be a fact from first hand experience attempting to explain why Entiva Group's method of analysis and measurement for open source companies and products differs from those used for the proprietary side. The answer is (obviously), their entire business/development model is different so we've adjusted our techniques to mirror that fact.

Yet this can fall on deaf ears as some expect us to take the exact same approach that firms which have been built around the proprietary model take. So it becomes a he said/she said situation where there are complaints that mainstream analysts don't cover open source enough/correctly, but if someone does step to the plate and provide deep, domain-specific insight and analysis, eyebrows are raised at the differences in style.

It's can be like someone saying, "I want something new...the same way as the old one." Oh well.

Posted by: Alex Fletcher at April 27, 2007 01:51 PM

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