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September 11, 2007 | Comments: (0)
Apple's Price Cuts
I've never seen as much feedback on my blog as the earlier post on the iPod Touch from earlier today. So I thought I'd add some fuel to the fire...
Part of Apple's announcements last week include a $200 price cut on the iPhone. While most people thought this was a great move, some were bitching that this move screwed early adopters. Sure 2 months is a pretty fast time to do a price cut, but if its the right thing, it's the right thing. Still Apple did good to announce that they are offering early adopters a $100 store credit good towards new purchases. As Steve Jobs wrote in an open letter:
...Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store.
Hey, they didn't have to do anything and I think getting $100 coupon is pretty good deal. I've never had Sony, Dell or Palm send me a coupon when they cut prices. What do you think?
Posted by Zack Urlocker on September 11, 2007 01:26 PM
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Why people get angry when they can get something $200 cheaper than last week? What is wrong with us?
Did I got a check from Intel when they drop their CPU prices the other day? No. Did I got angry when I knew they cut the prices? No, I knew that it was meant to happen. As with any other piece of technology out there.
Grow up, people
Posted by: Joe at September 11, 2007 02:43 PMSorry about a rant, but Apple is a /PROPRIETARY/ software company. Why does it get all this coverage in an Open Source blog? In terms of lock-ins, Apple is worse than Microsoft.
Posted by: Roy Schestowitz at September 12, 2007 12:10 AMThis is just sheer marketing genius, and that's all it is. As Joe posted on September 11, "No, I knew that it was meant to happen.", all technology prices drop after a time. After the initial rush of oohs and aahhhs sales dropped off for the iPhone. I would be willing to bet that this was a calculated ploy - drop the price earlier than expected, tell everyone you are sorry for the "earlier over pricing" and offer something to the early purchasers. That way you get a re-invigoration of sales, plus research shows that 40% of people given a coupon will spend more than the coupon is worth, so Apple will get even more money. Genius!
Posted by: Carson Edmondson at September 12, 2007 05:26 AM
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