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Open Sources | Rodrigues & Urlocker » The Scalable OSS Business Model?

November 29, 2007 | Comments: (0)

The Scalable OSS Business Model?

I made the claim that the support-based OSS business model doesn't scale. Shaun (of JBoss fame), disagrees.

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Hi Savio,

Funny how your $250M and $500M numbers are where Red Hat was a while ago and where Red Hat is headed shortly. Don’t take silence as implied agreement that open source is waning. Let’s see where Red Hat is over next couple of years and see if you keep raising your numbers.

Anyhow, a couple of things for you to consider before you prance off all happy that the world agrees with you:
1. To get a better comparisions between open source models and proprietary models try multiplying OSS numbers by 5X since subscription business compares against maintenance business. This will get you closer to an apples to apples comparison. This is rough math of course.

2. Red Hat does not have the breath of product offerings as MSFT…or IBM for that matter. So comparing overall company revenues is not fair either. You work for a big gorilla dude…your numbers will always be big….doesn’t necessarily mean you’re better.

3. “The support-only OSS business model does not scale.”. Uhhh…disagree. The subscription model is the gift that gives day in/day out. It takes a while to build up that base, but if you keep renewals at a good level, it’s a very scalable model.

4. As you add more products to the portfolio, you scale since you have more value to offer customers…therefore your convos become more strategic.

Anyhow, I could go on…but maybe I’ll reserve for a blog of my own. ;-)

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Read Shaun's blog here.

PS: I should state: "The postings on this site are my own and don’t necessarily represent IBM’s positions, strategies or opinions."

Posted by Savio Rodrigues on November 29, 2007 05:39 AM


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I agree with Shaun (no surprise there). The open source doubters continue to underestimate the power of open source as a business model tool. And Savio, though normally I wouldn't characterize you as anti-open source, you seem to want, like many at IBM, to keep open source nicely contained in a package that is easy to leverage but doesn't impact your license business.

At some point you have to take the training wheels off open source and let it truly be disruptive. IBM has done a great job of using open source within its proprietary product lines - it understands "complements" very well and uses Linux, Apache, etc. accordingly.

But many of the upstarts believe in open source as a substitute, too, and I can tell you from direct, personal, daily experience (both with Alfresco and with the 10 open-source startups I advise) that there's a heck of a lot of "substitution" going on. As I've written elsewhere, there's a long runway for the mega-corps like IBM, Oracle, and Microsoft, but open source will eventually breach those defenses, too.

IBM probably has less to worry about than others because it has long understood that services are a key component to delivering value. Just don't get too attached to those outsized license revenues.

Posted by: Matt Asay at November 29, 2007 08:09 AM

Im confused Savio...what dont you understand about a software subscription annuity model? $200-500mill today in base revenue could easily be (along with a modest growth rate of new customers, which Red Hat doesnt seem to have a problem getting) over $1bill in revenue in the near future. Keep providing value to customers (RH is #1 4 years in a row). Keep your renewals (RH has a 90% renewal rate). Keep getting new customers and adding products (JBOSS, MetaMatrix,etc.).

Your comments seem to be at best irresponsible...and at worst plain ignorant?

But hey, I think Red Hat likes being the underestimated darkhorse.

Posted by: Joel Jackson at November 29, 2007 03:33 PM

OK, Savio. I've taken the bait and blogged further on the topic:
http://connollyshaun.blogspot.com/2007/11/scaling-software-business-open-source.html

Posted by: Shaun Connolly at November 29, 2007 06:47 PM

Matt,

You are clearly open sources best cheerleader and I have repsect, that said....

Red Hat is a bad example; sorry. They do not offer a free binary, and their binary is only valuable vs. other OSS companies because of ISV support which is a naturally tipping market (OSs in general).

Red Hat ranks high in value because of the high cost old HP gear they are taking out with it...more than anything. What is their next cost trick?

If the OSS model is scalable then why are the two most deployed OSS software groups (MYSQL, JBOSS) largely unprofitable?

I appreciate the blogging, but the reasoning is damn superficial around here sometimes.

James

Posted by: James at November 29, 2007 06:57 PM

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