Test Center Daily | InfoWorld Staff » KickApps delivers social networking as a service

July 14, 2006 | Comments: (0)

KickApps delivers social networking as a service

TAGS: Content delivery

KickApps has released what it says is the industry's
first hosted service to give Web sites enterpise-class rich-media sharing and social networking functionality.

The company said this week: "KickApps addresses the needs of webmasters looking to provide their visitors with all the functionality typically found at leading Web 2.0 portals like MySpace, YouTube, Flickr and Facebook."

Although the service is outsourced, it can be customized to look as if a natural extension of a site's design, and comes with advanced managment tools such as for filtering pornography and managing copyright.

The company has also worked with leading traffic reporting companies to make sure traffic figures are accurate and counted towards a site's total traffic.

KickApps founder and chief executive Eric Alterman told InfoWorld that the ability to share what is created and stored on KickApps-powered sites via cut-and-paste "widget" were key to his expectations for its success. The widgets come in the form of Flash-based objects that contain video and other media aggregated by affiliate websites.

"While KickApps enables the usual features found on most user-generated content websites our widget-based platform is designed to create a far more dynamic and viral media experience," Alterman said.

The service, available for free as a KickApps ad-supported option and as a paid option, is available now and the company said it would announce a number of significant customers over the next several weeks.

www.kickapps.com

Posted by Mike Barton on July 14, 2006 04:32 PM

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