Filed under: Industry
Google announced today that it's buying DoubleClick for $3.1 Billion in cash. Wow!
This will give Google a big leg up in the display ad market, since AdSense has been primarily driven by contextual text-based ads up until now. This is going to be a big shift for online advertising. Something we're very keen to track at InfoWorld, now that we've shifted to an online-only model.
News travels fast via Twitter, from Scoble.
DoubleSense? AdClick? GooClick? Who knows.
New York Times