Filed under: Industry
The folks at Digg.com have let the social news genie out of the bottle, and now they can't control it. Since the HD-DVD encryption code was discovered and published, readers at Digg have been repeatedly submitting stories with the 16 digit hex code in the titles and bodies. Just as quickly as these posts crawl up the Digg charts, admins seem to be deleting them.
Just search Google for 09 F9 and you'll find the key. Will AACS send a Cease and Desist to InfoWorld because I posted the text "09 F9"? If so, we might as well give up on this whole Internet thing right here and now.
Can a simple, short string of numbers and letters (the full key) really be copyrighted? And is Digg.com receiving a proper takedown notice for each case, or are they taking things into their own hands and deleting posts willy-nilly?
The same sort of thing happened when the DeCSS code came out - I even have a t-shirt with the code printed on it. This just goes to show how useless the DMCA is, and how information cannot be controlled, and that DRM will never truly work.
CDFreaks story about the C&D
UPDATE: As of 10:30pm, every single story on the Digg News top 10 list, and on the Digg home page, is about this fiasco:

They can't control something like that because frankly it's too darn difficult and if someone was to start a blog with the title being that number how could they sue them? I mean the number could just be the title of the page and if its never mentioned that the number is used to subvert DRM, they couldn't do anything.
Then again Archie comics once sued a family over the name "Veronica" (veronica.com) saying that they owned all the rights to the name, and they WON!
Posted by:
Live tv at May 1, 2007 01:08 PM
I was there when it started and I must say Digg are not Digging it, They simply can't handle the amount of story being made, also if they delete one, another pops up.
Posted by: Seb Hughes at May 1, 2007 01:22 PM
This is how ridiculous it is to try to enforce DRM. What I always have been disgusted with with DRM is it protects the crap being sold as well as the gold. One can not take back a horrible dvd or piece of software so you are just stuck. I personally always like to preview software to make sure it does what I need it to do before I buy it. Except for games, all the good games with DRM end up in the discount stack at Target for $10. The media industry needs to give consumers what they want. We want to be able to choose what we want to pay for we don't want packaged crap where we have to take a risk and have no say on whether we like it or not. If they let us put together our own channels and select the series we want then the whole line up would be different. They'd have to market to our tastes not the tastes of Hollywood. Movies would be a lot better if the law required all media be unconditionally returnable if one finds them horrible. Nothing like the survival of the fittest to filter out the chaff. Yes that would be perfect for pirates but then again they can sue them. That is their problem. They are going to make a mint regardless if they create good media.
Posted by: Mael at May 1, 2007 09:48 PM
09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
I wish one day I could say I was part of the "HEX heard round the world", but honestly my generation doesn't understand the importance of this protest, they just want free music and movies. This will be forgotten by most people in a week, the big companies will be finished with their net cleanup, and the paperwork for the lawsuits will already be in motion.
Posted by: Beorn at May 2, 2007 12:27 AM
Long live free speech.
09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
Who knows, maybe we have made a difference. Even if we haven't made a difference in the long run, at least we did in the moment.
Posted by: bob at May 2, 2007 09:54 AM
Moe Wampum has already been selling the HD-DVD hack code t-shirts for 2 days!
http://moeschwag.com/hcrcot.html
Posted by: JASON22 at May 2, 2007 02:22 PM