Reality Check | Ephraim Schwartz » Microsoft caves, in part, to online computing

March 28, 2008 | Comments: (0)

Microsoft caves, in part, to online computing

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There’s nothing more satisfying than an intelligent observation about life or business that communicates a real truth.

So it is with great pleasure that the following observation...

"First they ignore you, then they laugh at you, then they fight you, then you win," attributed to Mahatma Gandi is also true about high tech vendors and how they react to upstart competition.

Here’s today’s headline, actually an email I received this morning, Friday, March 28, from Microsoft public relations.

"I want to let you know that Microsoft Dynamics CRM’s on-demand service, previously referred to as "CRM Live," will be launched under the name "Microsoft Dynamics CRM Online."

The email went on to explain:

"During this incubation phase, the working name for the new product was Microsoft Dynamics CRM Live. In recent months, Microsoft has launched the new Online brand, with tremendous investment in and focus around on-demand technology for business users."

Will Microsoft Online Office follow?
One piece of advice, don’t laugh.

Posted by Ephraim Schwartz on March 28, 2008 07:19 AM

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