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Real World SOA | David Linthicum » SOA 2.0? Don't be Silly.

May 30, 2006 | Comments: (0)

SOA 2.0? Don't be Silly.

Here we go again, while the paint is still wet on the new Web 2.0 stuff, now many of the SOA vendors are calling their market "SOA 2.0." It's one of the most silly things I've heard of in a long while, and both the analysts and vendors who use this term should be ashamed of themselves.

While I get "Web 2.0," because the Web is well over 10 years old and we've been successful with the use of this pervasive technology, and now we're moving to newer and more exciting stuff, thus a new version number. However, we've yet get large scale traction with SOA, thus SOA 2.0 is illogical since SOA 1.0 never existed.

Moreover, SOA is an architectural concept, not a software product, and to put a version number on something like that just shows that you don't understand the notion in the first place. Indeed, SOA is a journey, not a project or product, and to make it as such is to demean the core concept, and the value it can bring.

I suspect the marketing guys are at it again, and that’s where this thing came from. Once again the people who purchase the technology need to get involved and push back on this kind of foolishness, else you'll see it again and again.

Posted by Dave Linthicum on May 30, 2006 11:25 AM


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Couldn't agree more. The advent of SOA 2.0 may mark the peak of the hype cycle. A shame, because early adopters of SOA are starting to see real returns, and this hype will only confuse and discourage others.

Ian Bruce
Systinet.

Posted by: Ian Bruce at May 31, 2006 07:52 AM

Why dont we address the hype cycle, or better yet the hype cyclone around SOA and take a few steps backwards by rebrand SOA and SOA 2.0 by the original label, Service Oriented Architecture. It is not hard to type out and clearly identifies what we are all talking about or should be talking about.

Weed out the acronyms, the alphabet soup, the analyst spin, the vendor marketing messages and focus on what is now beginning to gain some end user acceptance with associated success stories. Service Oriented Architecture is starting to show true promise and value to corporations from a business perspective. If we let Service Oriented Architecture mature naturally, without the technology industry shooting itself in the foot (again) we will see a long term sustainable bright spot for our industry.

Michael Kuhbock
Integration Evangelist

Posted by: Michael Kuhbock at May 31, 2006 12:26 PM

SOA misused web services to get focus (you naughty: your concepts are at least 40 years old). And now EDA is going to misuse client/server style SOA to get focus (SOA 2.0). Don't we live in a wonderful world?

(http://soa-eda.blogspot.com/2006/06/soa-doesnt-add-business-value-but-eda.html)

Posted by: Jack van Hoof at June 21, 2006 05:21 AM

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