I was hunting around and stumbled across the fact that Neil Dutton-Ward at Macehiter Ward-Dutton has created an on-line petition asking people to send a clear message that SOA 2.0 is just another marketing term that only confuses things, per my post yesterday.

"We've created this online petition because we're dumbfounded at the attempt by certain parts of the IT industry to create and give weight to the term 'SOA 2.0'." The site states.

"We would dearly love, just this once, for things to be different. Industry does not, at this point, need more confusion around SOA. SOA has real value, but industry at large is only just coming to terms with what it means and what it can do. Inventing terms like 'SOA 2.0' might help some analysts and vendors make money, but overall, in the long run it damages us all."

This is a good idea, and I urge you to sign up if you find this kind of marketing dribble as something that's counterproductive to the value of this technology. Hopefully, those who are pushing the term will get the message and stop using it.

Posted by Dave Linthicum on May 31, 2006 07:00 AM