Notes for SOA Executive Forum, Day 1

This is the 4^th SOA Executive Forum I've spoke at. It always amazes me how quickly these guys can pull together this event, and still get the attendees. This event is packed, and has some new and interesting content.

The highlight of this morning was Pfizer's Martin Brodbeck, who talked about "Laying the SOA Foundation." He was very data focused, which I think took the audience back. I mean, why talk about data when you can talk about services? The truth is data becomes services, thus the starting point of data, in Pfizer's case a "Master Data Architecture" is a great place to begin. You work up from there to services, data and transactional.

Martin's presentation was great validation for me that indeed SOA can't exist without a clear understanding of the data. Also covered was the importance of SOA governance, inclusive of the ability to track the enterprise IT assets. All of this leads to SOA success.

My panel is at 2:30, and my keynote at 4:00. Looking forward to mixing it up a bit.

Lunch is served…it's a buffet.

Posted by Dave Linthicum on November 7, 2007 09:44 AM

RATE THIS ARTICLE:

COMMENTS

Dave -

I met you at the Infoworld SOA Exec Forum one year ago.

At that time you were the only one of the dozens of customer and analyst speakers who highlighted the importance of data, data abstraction, data virtualization, and data services in the world of SOA.

It is great to see that in one year, the leading independent SOA Executive Conference agenda has moved from your lone thought leadership voice to the keynote speaker of one of the world's biggest and best company saying that DATA was the key to SOA.

It was also great the Marty Broadbeck said that Composite Software, my company, was his SOA data services standard. Its a great validation.

Thank you for your pioneering.

- Bob Eve
Composite Software

Posted by: Robert Eve at November 7, 2007 11:01 AM

Good comments, I too and a fan of Davids.

I think it is worth pointing out that to me the primary data concern is the data used by the business in the process, not the data stored by systems in the DB.

Obviously the two are linked but in serviuce discovery business data is key.

Keep up the good work

Posted by: Gavin Morris at November 9, 2007 08:57 AM

REAL WORLD SOA PODCAST

Listen to the latest podcast:

MP3 •