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June 27, 2007 | Comments: (0)
Is Microsoft ready for people?
“People-ready business.” That's Microsoft's latest slogan from hell, and it probably would have passed quietly into the dustbin of marketing history had it not been for a recent blowup in the blogosphere.
In an effort to inject this phrase into popular usage (and no doubt raise its Google page rank), Microsoft asked a passel of A List Bloggers* to excrete blurbs on what this meaningless phrase means to them. Michael Arrington, Om Malik, Fred Wilson, Richard MacManus and a handful of others happily agreed to churn out some mush for Microsoft, which it later used in banner ads.
But what it really meant to these guys was income. Redmond paid the bloggers for every user who clicked through to the PRB microsite. And that caused other bloggers, lead by Gawker chief Nick Denton, to rightfully question their ethics. A spitball war has been raging ever since.
I'm not going to get into all the issues (PC World's Harry McCracken provides a fine summary of them here). But a big part of the problem is that “people-ready business” is such a lame slogan. (The full version -- “Dynamic IT for the people-ready business” -- is even worse.) Simply using it in a sentence makes you sound like an idiot.
Not that this is anything out of the ordinary. Ever since “Where do you want to go today?” Microsoft has been extruding some of the most tortured taglines known to marketingkind. Remember "Your potential inspires us to create software that helps you reach it. Your potential, our passion"? Or “Welcome to the social”? Or “The WOW starts now”?
Why not simply say “Clueless corporate clones struggling desperately to look hip”? That would at least have the benefit of accuracy.
Maybe this is why they can't seem to do anything right. Maybe a good slogan would fix all of Microsoft's woes.
Of course, Microsoft isn't paying me squat, so I'll be damned before I fix their problems for free. But surely some Good Samaritan out there will take pity on the $44 billion behemoth and come up with something worth blogging about.
*Another phrase that should be flushed down the virtual oubliette.
If you had a slogan for Microsoft, what would it be? Submit your nominations below or email them to me here. Winning entries will receive a Cringe bag with its own nifty slogan attached.
Posted by Robert X. Cringely on June 27, 2007 09:25 AM
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A slogan for Microsoft? Easy: "Where is your wallet?"
Posted by: Technology for the fun of it? No thanks at June 28, 2007 12:08 AMYour potential, our patent... our profit... our property... etc...
Posted by: famor at June 28, 2007 06:48 AMWrite your own code: $0.00,
Meet our lawyers: send all your money
We now own your product: priceless
Bonus points to PhilB--I think that comes close to being a Haiku!
Posted by: atomic at June 28, 2007 10:58 AMAll your ideas are belong to MSFT.
At MSFT, Outsourcing US Jobs is Job 1.
Posted by: Will in Seattle at June 28, 2007 11:07 AMCapitalizing on the fact that WC Fields underestimated the frequency since 1975
Posted by: JohnQ at June 28, 2007 11:25 AMThe slogans were created by a bunch of people who's only real brush with the company's customers is either by accident or via tightly controlled focus groups. A lot are MBAs, most have lived all their lives behind corporate walls and firmly believe expensive research firms/analysts and focus groups truly, accurately represent the world.
When you have people being paid 6 figures to bear director or GM titles and sit in their offices to figure out what the world really wants, should you be surprised with the results?
I remember SteveB getting really upset several years ago when MS was likened to IBM which was funny cos there's a lot of truth to that. Not the case anymore today; at least in 1 aspect. IBM knows its customers a lot better than MS ever has.
Microsoft slogan? We are the world.
Posted by: crunchie at June 28, 2007 03:57 PM"Capitalizing on the fact that WC Fields underestimated the frequency since 1975
Posted by: JohnQ at June 28, 2007 11:25 AM"
This refers to what? At a SWAG, the birthrate of the gullible. If so, it was P.T. Barnum, not W.C. Fields. If not, please enlighten us.
Posted by: Prairie Dog at June 29, 2007 04:10 AMFor a slogan, how about copying on old Buick one that always puzzled me?
When better software is coded, we will code it.
Doesn't say they are coding better software - just when it is, they will.
Posted by: Al at June 29, 2007 07:27 AMThe writer here is clueless.. What? Are not bloggers and matter fact people in general all swayed one way or another. Companies have been giving stuff to people for decades to sway there opinion. Look at all the advertisement on your favorite race car, or in your favorite movie. Be it gifts, money, whatever. What, are you really ignorant enough to think that nice looking blonde is really using an x10 camera at home to be checked out? Please, people are stupid, and the fact that everyone is wasting there time complaining about this is absolutely stupid.
Posted by: Mac at June 30, 2007 04:52 AMCreating tomorrow's problems with yesterdays software today.
Posted by: Stu at June 30, 2007 09:50 AMA tagline seen at www.groklaw.net:
Where do you want to go toady ?
Posted by: anonymous at June 30, 2007 07:22 PMAmongst my favs are:
* Bend over and smile.
* Spontaneous reboots are the industry standard.
* Obey! Obey! OBEY!
Some answers to their old "where do you want to go today" campaign:
* Where do you think you're going?
* Oh. Did you want to go somewhere today?
* Where do we want you to go today?
* You can't get there from here.
And my very first faultlog entry, back when i first installed Win98 (which has recurred, identically, on various machines--ruling out faulty hardware):
* EXPLORER caused an invalid page fault in module KERNEL32.DLL at 0167:bff9d709
Which leads us to:
* Illegal operations are how we do business.
Posted by: uberRegenbogen at June 30, 2007 08:27 PMOccasionally I will ask my 16 year old daughter, "Where do you want to go today?" Mercifully, she doesn't understand the significance of my question.
Posted by: Ontario Emperor at July 2, 2007 10:47 AMSurely "WC Fields" is a mistake for "PT Barnum", and the year is off in at least the hundreds place.
Does a "people ready" business have anything to do with Soylent Green?
Posted by: visitor at July 2, 2007 11:02 AMMicrosoft slogans? Sure.
Along with:
"War is Peace"
"Freedom is Slavery"
"Ignorance is Strength"
there is:
"Crap is Quality"
Posted by: Geoff at July 2, 2007 11:04 AMThe point he's making is that bloggers, while pretending to be journalists, fail to adhere to the standards of ethics that we expect of traditional news reporters.
If a writer for the Wall Street Journal produced a glowing financial review of a company, and it were later revealed that they were pre-compensated by that company in exchange for the review, they would likely be fired. How do you fire a blogger? Unsubscribe to their RSS feed?
Posted by: Stan at July 2, 2007 11:04 AMuberReg: Illegal operations are just another way of protecting you from doing something you didn't realize you didn't want to do: "Trust us, we know what you want ...and we know where you want to go today"
"Gaping holes for the hacker-ready OS�
"Quality is always over the horizon"
"The OW starts now"
"The HOW? starts now"
"We patented your patents"
"With a name like Microsoft, it has to be good"
"Windows: It's virtually the real thing"
"We don't build the computer; we make it slower"
But why not skip to the chase with some that can't be beat, even though they're not original:
"Monsters, Inc: We scare because we care"
and
"Thievery Corporation"
How about this one:
"At Microsoft, quality is job SP1."
Posted by: John Hedtke at July 2, 2007 11:14 AMI find it hard to believe anyone is making a big issue out of any ad slogan. Did everyone forget that even with MS, sales are driven by the market? Open up any commercial web site or trade rag and you cannot count the poor or even just bad marketing ads/slogans . . . So is this a dissertation on successful marketing 101 or just bash Microsoft . . . Or is it about people taking money for their service/opinions . . . Hey I have read CRINGELY even before the web was popular . . . and I have never mistaken it for anything but what it is . . . an opinion that is publish only as long as people are reading it and companies are willing to pay advertizing $$$ to the authors and publishing companies . . . nothing more or less.
Posted by: Robert at July 2, 2007 11:16 AMFunny use of the term, oubliette, as in your closing line, "...flushed down the virtual oubliette." I didn't recognize the term, so looked it up, the online dictionaries seem to all agree it means, "a dungeon with the only entrance or exit being a trap door in the ceiling." Somehow I don't see the use of flush and oubliette as being really as base as you are attempting to imply; why don't you just say, "toilet?"
Posted by: Bruce at July 2, 2007 12:17 PMSuggested slogan: Where do you want Bill Gates to go today?
Posted by: MichaelF at July 2, 2007 01:31 PMThe winner goes to John Hedtke so far; I actually laughed out loud at that one. The best humor is something that is both funny and true. And if I was in the marketing department at Microsoft, I'd try to see if I could get away with the slogan "hi mom, love Kurt" since no one really seems to care what they do anyway.
Posted by: Kurt at July 2, 2007 02:02 PMFirst you buy it...then the WOW starts when we make you rent it.
Posted by: Ramuno at July 2, 2007 09:37 PM
Actually, I think I would have phrased that
slightly different.
"When better software is coded, we will con the
author out of it and then patent it.
Bob C.
-=-=-=-=-=-=-=-=-=-=
For a slogan, how about copying on old Buick one that always puzzled me?
When better software is coded, we will code it.
Doesn't say they are coding better software - just when it is, they will.
Posted by: Al at June 29, 2007 07:27 AM
I'm another vote for John Hedtke's.
At MS, quality is job number service pack 1
Says it all. And like good advertising, it even implies more: that quality actually occurs on the release of SP 1 ;-)
Posted by: MikeM at July 3, 2007 06:22 AMWC said "Never give a sucker an even break", and 1975 is when MICROSOFT started, not WC Fields...
PT Barnum said "there's a sucker born every minute".
maybe this is more apropos?
"If you can't dazzle them with brilliance, baffle them with bull."
Fleshed out my last one:
* At Microsoft, "Illegal Operation" isn't just a slogan; it's a way of life.
I have to hand it to Billy for naming a company Micro,soft and making it flourish. Maybe i should start one and name it Smallflacid. (Somehow i don't thing that Megahard would be received well in polite circles.) ;)
"Quality is SP1" Good one! Could be taken a couple of ways: wait for SP1 and/or beware WinXP SP2 debacle. (I'm sticking with Win2k SP4, for now.) :)
[Aaak! who defined the tab-order on this page?]
Posted by: uberRegenbogen at July 4, 2007 06:51 AMIf you wanted quality,
Jobs would have won.
or
Pay up, shut up
We control your life
The funny part is Windows is on over 90% of every single computer in the world!!! You are a complete fool is you think that Microsoft is going down. They have almost 60 Billion dollars in cash. Just sitting that in a savings account at 6% is over 3.6 Billion dollars a year.
There is no doubt that Windows has bugs. I do not use Windows on my home computer I use Linux (Ubuntu).
Think about this, why is Windows on 90% of every single computer out there. Are all of you saying that 90% of all computer users are dumb, that they dont know what is going on, or what? Because if you are then you are the dumb one. I think that people need to learn to accept the things that they cannot change!
You can always use something else or create another operating system.
Or maybe better yet send out one of those dumb emails about how we should stop buying gas on a certain day, just have it say stop buying Windows products on that certain day.
Microsoft is not going any where for a while so accept it or use something else and stop complaining about something that YOU ARE JEALOUS OF OR SOMETHING THAT YOU WISHED YOU CREATED!
Oh and Tim, Jobs created his operating system that is based off of Unix.
Posted by: LU at July 6, 2007 05:41 PMGah! We're just venting our frustrations. :)
I'm not going to argue that Windows doesn't have gobs of momentum that will keep it alive—especially since most people seem to be the sort that will adhere to whatever is popular, whether it makes sense or not. (And a lot of extremely popular things are far stupider than any OS trend could ever be—SUVs, for example, which are neither very sporty nor very utile.) Micro,soft aren't going anywhere any time soon. Hoards of people have been tolerating Windows gradually squandering more and more computing resource for no apparent reason, and compensating by throwing more hardware at it, since 1995, if not 1990, without giving it a second thought. The horrendous overhead of Fister ..er.. Vista's crunching of encryption keys to satisfy the MPAA's futile efforts to shelter a largely doomed business model from its inevitable fate, will probably not be much different. Enough people will be willing to just throw more money at the problem that it won't hurt MS, much.
But "Windows is on over 90% of every single computer in the world" is a remark of a very tired sort. I dislike unqualified assertions, in general, but this is one of that particular variety that are so bent that i can only conclude that they were beget of marketing propaganda. Being a pathological language nitpicker, i'm compelled to pick it apart.
Lets start by getting semantics out of the way: more than 10% of "every single computer in the world" are not capable of running Windows. The computing world is not entirely PCs—much less IBMoid.
If we narrow it down to PCs (in the generic sense)—and, for the sake of simplicity, stick to current models—we must consider that the Mac currently has about 6% market share (and probably very few are buying them to run Windows), which means that we're assuming that only 4% of all PCs are running something other than MacOS or Windows. Let's not forget that there are other OSs besides those and the unixoids (for example i know people whose primary OS is OS/2.)
You MIGHT be able to get away with "90% of all of the computers that Windows can run on are running Windows—at least part time" (especially if you include all of the HPCs, PocketPCs, PDA, phones, etc that run some WinCE based OS). In which case, say that.
I'm mainly bitching about faulty language, of course (a favourite tool of the advertising industry). What can i say; it's a peeve. :)
On the other hand, the cited remark didn't actually say that Windows is actually running on those computers—only that it is on them—perhaps only stored. So maybe the ad copy is not quite void of literal truth. :P
(I'm probably going to get flamed for this. Oh well. Fair warning: i'll ignore anything pointless.) :)
(Oh, by the way: mostly Win2k user, here.)
Posted by: uberRegenbogen at July 7, 2007 03:27 AMMicrosoft might sound small and floppy but bend over for a new user experience...
Posted by: Jokerman at July 7, 2007 04:16 AMNot mine . . .
Microsoft: Where quality is job #1.1
Posted by: Anonymous Coward at July 8, 2007 10:54 PM
Here's MS new slogans:
We'd tear your mother's kidneys out and sell them but we're in the software business.
or
Where the f*** do you think you are going today?
Posted by: Robert Gates at July 9, 2007 02:50 PMGood day! I only want to say the following: "Shoemaker to your shoes". If you are not a marketeer, don't try to understand what those things mean. It seems you don't use a single MS product, so, ignorance is queen in this cases.
Posted by: Mathias Lindemann at July 11, 2007 11:40 AMThe only thing you need to be successful in marketing is a creative spelling. Marketers are the scourge of the English language.
Why not use WinDoze - 4 the people ready BizNez
Pure Genius, I really need to head for Madison Ave.)
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