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Notes from the Field | Robert X. Cringely® » Microsoft: The hole enchilada

June 25, 2007 | Comments: (0)

Microsoft: The hole enchilada

Apple's redefining the cell phone and Google's tossing up $600 million data centers like they're Starbucks franchises, but up in Redmond, they're building a parking garage.

And people say Microsoft has forgotten how to innovate.

At four stories deep and four football fields long, Microsoft Live Parking 1.0 will be able to hold 5,000 cars, making it the “second largest underground lot in the western hemisphere” according to one hyperbolic report. If there's one thing Microsoft knows how to do, it's create really big holes.

According to disreputable sources, Microsoft employees will be able to choose from six different types of parking space, depending on the size of their car's engine and how much they're willing to pay. To ensure the lot is secure, Microserfs will be asked to confirm their choice to enter the lot, engage the parking brake, open the doors, and get out of their cars. Most pre-2008 models may be incompatible with the lot; however, the company will publish APIs (automobile parking interfaces) for retrofitting cars to meet the lot's requirements.

Google has already filed a complaint with the American Automobile Association, claiming the lot is incompatible with its new hybrid cars that return energy to the grid.

Soil removal is slated to be done by October, however sources say Microsoft is finding plenty of bugs in it, which may delay the lot's official launch until sometime in 2012.

Got hot tips on less silly topics? Share them below or email me here. Top tipsters may receive a bag for parking their personal papers.

Posted by Robert X. Cringely on June 25, 2007 03:00 AM


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is this some kind of joke? cause nothing makes sense here...you guys just believe in MS bashing, don't you?

Posted by: xyz at June 25, 2007 08:38 AM

It's concerning to me xyz that you have to ask whether or not this is a joke. Though you have a point that they're about 5 years late to the "bash Microsoft" party.

Posted by: Funny at June 25, 2007 10:24 AM

the parking lot is real, as are {{some}} of the facts in the blog. the rest is satire (aka 'Microsoft bashing, to some people, and 'harmless fun' to others).

cheers,

rxc

Posted by: cringe at June 25, 2007 11:52 AM

> you guys just believe in MS bashing, don't you?

Speaking strictly for myself ... Yes, absolutely.

Posted by: tree at June 25, 2007 12:27 PM

Starbucks doesn't have franchises. All the stores are corporate owned -- much like Google's datacenters -- the comparison is accurate if flawed.

Posted by: David at June 25, 2007 12:28 PM

But isn't the real question "If they build it, will they come?" Or better yet, is this just Microsoft digging a deeper hole for themselves?

Posted by: tmb at June 25, 2007 12:50 PM

You know, if you can't take a joke, you must be a Microsoftie.

I used to be one.

Posted by: Will in Seattle at June 25, 2007 01:25 PM

for anyone to take "MS bashing" personally is a pointless isn't it? they're merely opinions. some based on fact, some fantasy, or some combination thereof, but editorial opinions nonetheless. and, like @$$holes, everybody has one. that's the beauty of the free-speaking world. we can fill up the void with all kinds of useless banter, but in the end, empires will fall, the sun will eventually go supernova and we will be but an insigificant ripple in the river of time.

but in the meantime, keeping filling the void with useless banter. it's entertaining.

Posted by: jake107 at June 25, 2007 01:32 PM

If you choose to read a snarky column, you shouldn't complain about it. Geez...

Posted by: sundog at June 26, 2007 05:04 AM

Oh come on, where would the fun be in that? If you've got nothing important to say, then just make something up and post it anyway. Ya just never know what kind of reaction it may garner.

Case in point...this post... :-)

Posted by: J.A.G. at June 26, 2007 05:38 AM

Classic Cringe, Just CLASSIC! BTW, I heard that upon restarting your car you will get a message on your windscreen that your car may be at risk unles you download the latest road patch... :)

Posted by: Carl Street at June 26, 2007 09:02 AM

Your parking structure column has been an epiphany for me -- I suddenly realized that from complex licensing to waiting in line for service Microsoft has adopted the business model of the Department of Motor Vehicles -- Everything is clear at last!

Posted by: Carl Street at June 26, 2007 09:19 AM

I hear that iPhones wont work in the garage.

Posted by: Jonathan Swift at June 26, 2007 10:05 AM

For jake107, Sorry I'm late, but the Sun won't go supernova. It's much too small. It will die a lengthy, relatively quiet, death as an ordinary nova.

Posted by: K A at June 28, 2007 10:22 AM

For K.A.

Sorry I'm even later. You're right that the sun cannot go supernova. Nor will it ever be a nova. The progression will be Red Giant, Planetary Nebula, White Dwarf, Black Dwarf.

And then, maybe, Blue Screen of Death.

Posted by: kohathi at July 3, 2007 03:18 AM

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