SMB IT | Curtis Franklin » TAG: Don't Ignore Your Web Site

January 26, 2007 | Comments: (0)

Online Branding Tutorials

TAGS: Don't Ignore Your Web Site

Every small business entrepreneur I've ever met has been surprised by the importance of marketing to a burgeoning SB. Nobody discounts it going in, of course, but the sheer weight of marketing is almost never fully apparent to first-time SMB owners and operators. Just one of those lessons most folks need to learn the hard way. I know I did.

Bottom line: You can't market enough. Period. For small businesses on limited budgets, you MUST include marketing dollars--and generously. Skimping here can kill you. I haven't figured out any general rules of monetary marketing wisdom myself as yet save this one: Figure out what you think you'll need to the penny (factor in Web site design/maintenance, PR, direct mail costs, events, travel, etc.)...and then just double it. That's right flat-out double it. You'll always be far closer to the real-life cost that way--and what's left over you can simply use to fund whatever great marketing idea you didn't have at budget time.

A small article on SB branding from AllBusiness

BusinessWeek's Sales & Marketing 101 mini-portal -- this is worth perusing.

Posted by Oliver Rist on January 26, 2007 09:55 AM