Social Tech | Lena West » TAG: About this Blog

March 27, 2008 | Comments: (0)

As the blog turns ...

TAGS: About this Blog

Over the past few months, this blog has been the place I go to write about what I know best: social media.

As you can probably tell, the name of the blog has changed from Social Media 360 to Social Tech.

Yep, I did that on purpose.

You see, I heard your feedback and while the strategic and marketing end of social media makes for good blog banter, the reality is, you'd like to know more about the technical side of social/new media. The good news is, I can deliver.

So, that's what you and I will be talking about on this blog for as long as you'll have me.

We'll chat 'n' chew about Enterprise 2.0 (huh?!), banning Facebook behind the firewall and social media information security issues ... and other hot topics.

I may be the author of this blog, but ultimately, this blog is about you. So, if there are any technical (or not!) aspects of social media you'd like to discuss, shoot me an email, hit me on Facebook or (gasp!) leave a comment.

Next week, I'll be back on track to peer under the new media curtain at the more technical side of social media.

And, away we go ... again ... :)

Posted by Lena West on March 27, 2008 04:00 AM

October 17, 2007 | Comments: (0)

Less Facebook, More Business...

TAGS: About this Blog

When I started thinking about writing this blog, my initial thought was, "What will it be about?"

Enterprises need to understand both what's going on with the social media landscape (trends and such), but once you understand the trends, the next question is: "What does that mean to me/us?"

So, they also need to get real-world information, from someone who helps businesses with the ins and outs of social media everyday, about best practices, techniques and strategies.

So, why not do it all?

And, thus this blog, Social Media 360 was born. The full view. The whole picture. 360.

I also wanted to be careful not to drift into too much Facebook/MySpace talk - just the facts for businesses (although there are salient business imnplications for those services).

And, thus the tag line "Less Facebook, More Business".

Stick around, grab the RSS feed, comment...you'll enjoy the ride.

Posted by Lena West on October 17, 2007 03:01 PM