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September 13, 2007 | Comments: (0)
AMD lays down a green chip in Barcelona
Company bets on extreme efficiency with Barcelona -- that's textbook green advancement
I've always wanted to visit Spain. Catedrales. Museos. Tapas. Siestas. What's not to like? But while I may not be running with the bulls anytime soon, I have enjoyed this week's tour of Barcelona, AMD's newly minted quad-core processor. While InfoWorld's tests of the chip's capabilities are still under way, this little piece of silicon has the potential to make the green-tech-conscious datacenter operator cheer, "Ole!"
For all the facts and features I've absorbed in my briefings about Barcelona -- including a video interview with the company's director of server operations Bruce Shaw -- one stands out most for me: The chip delivers more than twice the combined integer and floating-point performance of its two-core predecessor at the same thermal envelope, according to AMD's SPEC tests. That's to say, despite the power boost, it effectively uses the same amount of energy and produces the same amount of heat as a two-core. One of the ways AMD accomplishes this feat: The cores are capable of powering down, or off, when they're not being used.
That, to me, is a textbook example of a green technological advancement. It means AMD has minted a processor with significantly higher performance per watt than its predecessor, a metric that's becoming increasingly important to datacenter operators compared to just raw speed. It would be like a car company unveiling an engine with twice the horsepower but the same gas mileage.
But Barcelona's green promise doesn't end there: Consider, also, that AMD designs its chips such that you can easily swap out an old one -- in this case, a two-core Opteron -- pop in a new four-quad, tweak the BIOS, and poof, you've got an upgraded machine. Not only is that a significant time-saver for upgrading your machines, but it means you can essentially double the overall processing power of your server farm without having to recycle or dispose of a single piece of otherwise-useful hardware. Therein lies another ecofriendly boon.
Rounding out the array of Barcelona's green-tech benefits: It's primed for virtualization. According to Shaw, AMD worked closely with the major virtualization vendors, including Microsoft, VMWare, and Xen to hone and accelerate the quad-core's virtualization capabilities. For example, the chip has a new feature called Rapid Virtualization Indexing, which, according to AMD, transfers to the chip some of the virtualization functionality previous performed by the software. The payoff: AMD claims the chip can deliver 79 percent more virtual machines that can its fastest dual-core processor. (That's a very conservative estimate, Shaw notes.)
Now, if the numbers AMD is sharing are correct, there's cause indeed for excitement for datacenter operators who are feeling the pressure of limited datacenter space and high energy bills. When you combine the performance boost of the chip alone and add in the virtualization boost, you're looking at a ton of potential to get far more work out of your machines.
There's a lot more to Barcelona, and I suggest you not only watch my video interview with Shaw but also check out Tom Yager's analysis. He's been immersed in information about the chip for quite some time now, plus he's testing it to see if it's all that AMD claims. (He's also put together a comparison of Intel's and AMD's respective four-quad CPUs right here.)
AMD has suffered some financial difficulty recently, and some analysts suggest that Barcelona is coming to the table too late to give the chipmaker the boost it needs. From my green-tech perspective, though, AMD appears to have created a piece of silicon that is very, very well suited for a day and age in which companies are becoming highly conscientious of their power consumption and limited datacenter space (not to mention their carbon footprints). This is an important piece of green technology, one that certainly warrants at least a close look from the enterprise.
Posted by Ted Samson on September 13, 2007 03:00 AM
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I am a hard core technie and it seems ..AMD is up again and roaring.The reviews across the internet about AMD Quad is awesome to say the least....
In terms of virtualization i think it is miles ahead of INTEL . Certainly very very cost effective and the customer service of AMD is way tooo good....Three cheers for AMD.
On the contrary my experience with Intel has been really really bad. and it was not a one off case.
The company moves like an elephant has lots of arrogance,thier customer service would take years to deliver and this is not the end.
I switched from INTEL to AMD and i think it was indeed a very INTEL-ligent move.
I suggest all you people to do the same
AMD Winner!!!!!!!!!!!!!!!!!!!
I am a System Administrator in a big IT firm and have been incharge of managing server for years.
and after reading reviews across different websites,i dont think i should have any doubts in declaring AMD as Winner when it comes to QuadCore Processor.
Intel,it seems is more of a marketing phenomenan rather than substance.
The fact is that ,INTEL is way to lazy to do anything substantial.
Thumbs up for AMD...AMD is the way to go..
If you are concerned about work..AMD else....
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