Sustainable IT | Ted Samson » Reading assignment: Kiplinger's "Green Issue"

September 30, 2007 | Comments: (0)

Reading assignment: Kiplinger's "Green Issue"

TAGS: Green technology

Amid the fitness, fashion, and celebrity mags on display on a magazine rack in the Newark airport, a flash of green caught my eye. No, Britney Spears hasn't dyed her hair emerald; rather, it was the October issue of Kiplinger's personal finance magazine, which was emblazoned as "The Green Issue."

The issue is packed with some good articles, aimed both at investors as well as the average consumer. It touches not only on some investing opportunities in green tech stocks; it also has some great tips for reducing waste and saving money at home; an article about the "inconvient truths" of carbon offsets; information about how to go solar at home; as well as their picks of 19 green cars.

Now why I am highlighting a magazine that has little do to with enterprise technology? Well, I found the content valuable, but I also found it exciting to see just how big this green movement is becoming such that a personal finance magazine can devote almost an entire issue to it.

I realize some people may still be skeptical about this wave of green, considering it little more than a flash in the pan that will soon go the way of the dodo, rainbow suspenders, and ALF. But I'm convinced that this green movement will rival the Internet in terms of just how significantly it will impact and change the business landscape as well our day-to-day lives.

And honestly: Why fight it? I keep beating this drum, but the fact remains that green is being more efficient, trimming waste, and saving money. There are indeed upfront costs and significant planning required, whether your putting solar panels on your roof or greening your datacenter. But the long-term savings are very real.

Posted by Ted Samson on September 30, 2007 11:05 PM

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