- Apple fights NYC over green apple logo
- IBM combines Systems i and p into greener Power System
- Harnessing datacenter heat for savings
- Event: Uptime, IT heavyweights to tackle data center power crisis
- The ROI of green IT
- Feds devise program to help datacenter operators cut energy waste, costs
- Xerox develops Sustainability Calculator for doc tech
- Carbon-measuring software evolves
- Greenpeace adding energy-consumption criteria to green rankings
- Make IT accountable for tech-related power bills
November 09, 2007 | Comments: (0)
The greener -- and darker -- sides of MS's refurbisher program
Microsoft has launched the Microsoft Authorized Refurbisher (MAR) program through which companies that sell refurbished PCs can easily load licensed versions of Windows XP and necessary drivers onto their wares. You can read the details right here.
I've got mixed feelings about the MAR program. On the plus side, it may encourage more environmentally concerned, pennywise, and/or cautious-minded companies and home users to consider purchasing refurbished PCs. Let's break that down.
I say environmentally minded because every year, as recently reported by Leon Erlanger, the e-waste problem is big and growing. To paraphrase some of his report:
According to IDC, in 2006 alone, 30.7 million commercial PCs, or 70 percent of the total commercial installed base, were retired. Yet IDC estimates that only 33 percent of U.S. companies, mostly large enterprises, have made use of the asset disposal industry. In the European Union the number is closer to 40 percent. That's unfortunate, because the increasing number of retired PCs that end up in landfills results in more toxic pollution. PCs and monitors, especially old ones, contain a multitude of hazardous substances.
That's not good news. But what is good news is the fact that the market for refurbished systems is growing. Up to 28 million refurbished PCs will be sold this year, making up 10 percent of the global PC market, according to Microsoft said Hani Shakeel, senior product manager of the genuine Windows product marketing team.
I say that that refurbished PCs in general should appeal to the penny-wise because they simply cost less than new ones. It's entirely likely that two-year-old computers will suit the needs of the average home user or employees at an SMB, so if you go the refurbished route, you can save some cash.
Finally, there's the cautious-minded aspect to the MAR program, which I know is a controversial topic. Like it or not, if you want support from Microsoft, including access to necessary patches and updates, you need to be running a legitimately licensed version of Windows.
Through MAR, companies and end-users who buy systems from a participating reseller will know the machines are fully functional and ready to work out of the box, loaded with a version of XP that Microsoft will recognize and support. That provides some peace of mind -- and saves time that would be spent loading Windows onto the machines at the office. Those benefits could encourage more people to consider refurbished PCs as an alternative to new ones.
Now here's what might bother you about MAR, and it certainly gives me pause. Suppose a company sells 50 PCs to, say, TechTurn, one of the two refurbishers currently participating in MAR. The systems are in pristine condition, and all are running licensed versions of Windows XP Pro. However, the company's IT admin didn't keep the original OS CDs to demonstrate that each version of XP was legit, which is pretty common.
So TechTurn does a full wipe of the systems, down to the bare metal. Then, as a result, thanks to Microsoft's end-user license agreement, TechTurn has to pay for new Windows licenses for each one of those systems. Albeit, the licenses are discounted ones; still, that's an expense that presumably gets passed on to the buyer. So ultimately, Microsoft is reaping the benefits of selling a second Windows license for a PC that was already running one fair and square -- because the admin or user didn't save the original installation CDs. That part's not quite fair, now is it?
The thing is -- and this is me speculating -- Microsoft should have ways of probing systems to ensure they're running legitimate versions of XP. Why not supply refurbishers with the tools to do just that before wiping them? Systems that are could then be reloaded after they're wiped with the same licensed version of XP they ran pre-wipe. The refurbisher could even burn a copy of the necessary backup CD, for a neglible fee, and package it with the system.
What do you think about the MAR program?
Posted by Ted Samson on November 9, 2007 11:47 AM
RATE THIS ARTICLE:
-

- COMMENTS
We in the refurbishing industry have been asking for years for Microsoft to allow us to reinstall Windows based on the Certificate of Authenticity, which is attached to each machine, which shows the original license paid for when the machine was new. In response, Microsoft has threatened us with prosecution (civil and criminal) if we do so. There response: buy a new copy of Windows or go to jail.
Why isn't the COA enough? Why does Microsoft think they deserve to get paid twice for the same thing? Why do we need a "MAR" program anyway?
Posted by: Jim Smith at November 9, 2007 03:20 PMWith the way activations work, ownership of a Windows license is effectively owning the rights to install it. The refurbisher can use tools provided by Microsoft to verify that the OS is genuine and legal. If it wipes the hard drive, it is destroying that asset, and that's their problem.
Think of it as a middle ground between selling a real-time software *service* and selling immortalized software *code*.
Posted by: Bill at November 9, 2007 04:30 PMWith information security problems in the news daily, everyone should perform "a full wipe of the systems, down to the bare metal" on all PCs before they leave the premises. A Microsoft-supplied license verification tool would need to work on a "bare metal" PC, which might be challenging. And any hardware changes on the way out the door ("I'll just pop these video cards out as spares") would likely trigger a "not licensed" finding, just like Windows Genuine Advantage.
Posted by: Rex at November 13, 2007 12:21 PMAbsolutely agree. MSFT is doing a good thing by helping the refurb market, but they would be doing a great thing if they didn't double charge for legitimate software.
Posted by: Robin at November 16, 2007 10:48 AMTOP STORIES
Top 10 stories of the weekA new place to hide rootkits
Sun exec on OpenSolaris, Linux
AT&T: No free iPhone Wi-Fi info
MS to appeal E.U. fine
XP SP3 causes endless reboots
Vista as insecure as Win 2000
Google grilled on human rights
Java ubiquity an edge in RIA battle
The InfoWorld news quiz
ADDITIONAL RESOURCES

- Virtualization: A Step by Step Approach to Success
- Dialing up Agility with Business Transformation
- 5 Things You Need to Know About Storage Virtualization

- Virtual Test Lab Automation: Manage development infrastructure
- Improve Resource Utilization and Lower Operating Costs
- Protect Your Data with SSL





