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November 13, 2003 | Comments: (0)
Bring on your RSS feeds
Two companies have responsed to my call for more PR-related RSS feeds.
First up, Cape Clear offers press releases via RSS. There are other vendors offering a similar service. For example, Oracle has embraced RSS in a big way for all types of content.
Then we have PR company Albrycht McClure & Partners, who emailed to say they've created a number of feeds, based on topic areas. Interestingly, the offer both RSS feeds and blogs for each of their topic areas: IT security, Mobility, IT service & Support, and Business Strategy & Operations. That's smart because it allows them to "cross-pollinate" the news feeds based on the news offered by each vendor client. And the blogs themselves have the potential to create conversations, which of course is what blogging is all about.
The kicker is really cool. The company's MD Elizabeth Albrycht said: "Let me know which feeds you subscribe to, and I will remove you from our email databases. I too, look forward to the day we don't have to blast email to journalists."
Hurrah!
Send me more vendor or PR-related RSS feeds and we will start compiling a reference list.
Posted by Mark Jones on November 13, 2003 12:25 PM
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