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May 13, 2004 | Comments: (0)
Pity the poor Microsoft PR rep
In what has to be a colossal marketing and branding error Microsoft has decided to use the same public code name for two versions of its operating system, Longhorn Server and just plain old Longhorn for the client OS.
In the space of a few hours InfoWorld received about four emails from their PR folks asking us to correct our story on Longhorn in order to spell out which OS we were referring to.
Who knew?
Pity the poor Microsoft PR people who will be calling publications well into 2007 when it finally ships, having to correct them...sort of like the myth of Sisyphus rolling that rock up the hill only having to do it over and over again.
And what is it that ships in 2007, Microsoft? If Longhorn Server ships six to 12 months after Longhorn as I was told by Bob Muglia, senior vice president of the Windows Server group at Microsoft, that means Server might ship in 08. Stay tuned.
Posted by Ephraim. Schwartz on May 13, 2004 01:12 PM
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