Tech Watch | InfoWorld Staff » Microsoft to demo CRM-RSS link

September 07, 2005 | Comments: (0)

Microsoft to demo CRM-RSS link

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Microsoft on Wednesday will demonstrate a link between its CRM package and RSS, a company official said.

The demonstration will be conducted during the Microsoft Business Summit in Redmond, Wash. Interviewed during a pre-event reception in Seattle on Tuesday evening, James Utzschneider, Microsoft general manager for the SMS&P (small midmarket solutions and partners) group at Microsoft, explained the potential benefit for sales people.

"Think about a CRM application with this role-based approach. A sales person wants to be able to have customized reports around their pipeline. They want to have customized tools and reports and what we've done is because we're putting Web services interfaces on all our of our ERP applications, it's a relatively easy thing for us to put an RSS pipe in front of one of those, so that someone in the sales role can use RSS to subscribe to application events," Utzschneider said.

The demonstration will feature Microsoft's planned Dynamics CRM package. But the technology will apply across all of the company's Dynamics application line.

"Some of it will be available in the next 12 months; definitely," Utzschneider said.

-- by Paul Krill, reporting from the Microsoft Business Summit

Posted by Tom Sullivan on September 7, 2005 04:18 AM

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