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Motorola iTunes phone being returned at a surprising rate
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October 25, 2005 | Comments: (0)
Motorola iTunes phone being returned at a surprising rate
Motorola CEO Ed Zander fessed up to Bloomberg that as many as six times more customers are returning the Rokr iTunes phones than the company typically expects.
Zander is quoted in the story as saying that he thinks perhaps people are looking for it to be more like an actual iPod and that Motorola may have mixed up the marketing, but he plans to fix that.
He also said that the Rokr is only one of Motorola's music-focused phones.
The full story is here:
http://www.bloomberg.com/apps/news?pid=10000087&sid=a6NrxjkDWJKA
Posted by Tom Sullivan on October 25, 2005 05:30 AM
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