This will be interesting. Just about the only thing that keeps Apple ahead of the pack is its driving new technology. The company's puerile "cooler than thou" attitude has always stuck in my craw, even more than Microsoft's insufferable superiority. But the products themselves are too cool for the room...and if Avie's behind them...well...good luck Apple.

Yes Apple has marketed the cool factor. The cool factor only works if the technology works. Microsoft has a thing that bothers me. Microsoft defines the areas where they want to go. Plus you can't mix products. So if you go their direction it is all or nothing. Apple has a different approach of making a person more productive while using simple applications. Microsoft does have the GUI that many Windows apps don't. They messed up by not getting on the Java train.

Spoken like a true, clueless MCSE, since Avie Tevanian had nothing to do with product ID at Apple - he was in charge of OS development. As for their corporate "attitude", it ain't braggin' if you can do it, and Apple proved many times over the years it can do it. Tevanian's departure is a loss for Apple, but their OS X team has a deep bench. Life goes on.