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Tech Watch | InfoWorld Staff » Cisco to hit high-tech home run

November 13, 2006 | Comments: (0)

Cisco to hit high-tech home run

Cisco has been working out a deal to build a high-tech stadium for the A's in Fremont, California, in the SF Bay Area between San Jose and Oakland, reports say.

In an announcement Monday, Cisco said a press conference on Tuesday would provide information on "Cisco Field and ballpark village."

The region is rife with high-tech-branded sports parks: The A's currently play at McAfee Coliseum in Oakland. The San Jose Sharks' home is the HP Pavilion, and in baseball, the Giants are based at AT&T Park in San Francisco, IDG News Service reports.

But this one will likely go beyond mere title sponsorship. Last month, Cisco President and Chief Executive Officer John Chambers described a ballpark of the future at which fans could use their smart phones to buy electronic tickets and later to keep score and hit an instant-replay icon to re-watch a controversial play.

The company's new TelePresence high-definition videoconferencing system could be used to show the game in restaurants at the ballpark and let diners contact remote friends to watch along with them.

Cisco is looking to breakout of its stodgy enterprise LAN foundation with technology for home entertainment and for IP (Internet Protocol) TV, the IDG News Service report says.

Posted by Mike Barton on November 13, 2006 05:40 PM


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I heard that when they were discussing building a stadium on the west side of Manhattan, Cisco was a considered sponsor. That plan seemed to have flopped when NY lost the 2010 Olympic bid a year ago. Stadium sponsorship has proven successful for many other companies. Cisco has been a major sponsor of commercial ads in many sports games nationwide. Cisco Systems is the worlds largest supplier of network hardware in the world. I'm sure they will eventually follow suit.

Posted by: Josh at November 14, 2006 09:12 AM

Looks like it's the Oakland A's that are going to be the proud recipients of Cisco's new technology. The agreement was settled between Cisco Systems and the Athletics earlier this month which looks to bring a 1.8 billion dollar project out to Fremont, Ca. Looks like we'll have to wait until 2011 though.

Posted by: Amad Ebrahimi at July 24, 2007 09:51 AM

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