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Tech Watch | InfoWorld Staff » To Microsoft: Hurry up, please, it's time

November 27, 2006 | Comments: (0)

To Microsoft: Hurry up, please, it's time

I had an epiphany the other day when I set my computer back up after taking it down to make room for a dozen or so Thanksgiving guests in our small apartment.

I started up two computers and could not get online with either one.

The problem confounded me and it was, as I suspected, user error, but for the hour or so that it took to figure that out, I had pushed the Internet on/off button to "off" on my cable modem. I realized I did not feel like I had a computer if I couldn't connect to the outside world.

When computing started, it was all about word processing and spreadsheets, saving your work, and cutting and pasting. Printing out was an achievement in itself. Your C: drive was your world, and a slow, just slightly better than useless modem merely icing on the computing cake.

I realize this memory goes back to the 1980s and so many readers might not be able to relate. So what was an epiphany for me--if you can't connect your computer, it is no better than a boat anchor--may be an everyday accepted response to younger users.

I bring this up to point out why I awakened to the truth that Microsoft is toast.

It happened while I was watching Bill Gates on the Charlie Rose interview show. I suddenly got the distinct feeling Microsoft is on its way out. Oh, not right away, at least not immediately; they have a great deal of cash reserves and a great many very talented people, after all, but in five or ten years certainly.

Rose asked him about Google and the iPod and other competitors that are doing quite well. In Gates' half-hearted response and admission that Microsoft had been outsmarted, I saw almost a psychological or perhaps spiritual admission that Microsoft will never be what it once was. This despite the usual, but very
mechanical, bravado of Gates assuring Rose that Microsoft will catch up.

But the bulk of Microsoft's revenue still comes from Windows and Office. Now, with virtualization, and Linux and the Web as our virtual operating systems, the importance of Windows is fast diminishing and the premier desktop application suite, Office, will soon follow suit.

In just a few short years Google has become a trusted brand. Trusted, I would vouchsafe as much if not more than Microsoft if only because it has been around for far fewer years and has had fewer opportunities to screw up.

Google will soon leverage that trust to offer the world Google Office, perhaps not by that name but by whatever name it will be taken up by millions of users who trust Google to put out a good product and improve on it along the way.

Sure Microsoft is trying to make itself more indispensable by embedding itself in major enterprise applications like its Duo partnership with SAP but it just may be too late when a mash up with a Google Office product and a Web-based, hosted application will do just as well.

The truth is Microsoft carries within itself its own seeds of destruction. Built into to the very DNA of the company and its products is the need to feed off the computer to survive.

But if Scott McNealy's original statement, "the network is the computer" is true as it appears to be then computer is not the computer and Microsoft with all of its money will not be able to feed off its current revenue stream and it will starve to death.



Posted by Ephraim Schwartz on November 27, 2006 08:02 AM


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The death of Microsoft began with a slow poison called JAVA several years back. Once you have a middleware that can react with multiple back ends to run applications loaded from remote locations, the network IS the computer.

I first realized this in the 90's just a short time after I first heard the statement, and it didn't take long for me to understand it's implications. Back then, NT 4.0 was coming out, and the implications were very clear. You now had a dedicated or semi dedicated processor, but the actual computer, and by this I mean the scope of devices you touch directly or indirectly without case by case intervention had now expanded beyond the case on your desk and the peripherals tied to it by clumsy wires and cables.

More and more, the computer became a portal to a much larger world, where data was bi-directional and where processing happened in multiple locations.

As the distribution of these powers become more oriented to the office environment, we will start to see true "Thin Clients". I expect nothing more than a screen, keyboard, and mouse with a JAVA engine and connection to the net allowing you to use web based applications for anything you need, be it word processing, browsing, spreadsheets, or databases.

While there will still be a place for the current "Desktop" it will be in the hands of developers who need the ability to create their own little networks, and thus their own versions of "The Computer".

Microsofts days are numbered unless they can figure out how to transform themselves into a Net offering. Multi platform, and feeding themselves the way most websites do, via subscription/advertizing. That model is going to be a BIG leap.

Posted by: Randy Boback at November 27, 2006 10:59 AM

I have to disagree.

Certainly, the operating system is less important than it used to be in a non-networked environment.

However, Windows is NOT Microsoft.

Just for a simple example: look at Microsoft server products. What's the significance of them?

Posted by: Michael Griffiths at November 27, 2006 12:50 PM

As everyone, and everything, becomes more and more dependent on the network, try to imagine what will happen when the network goes down......

You thought you had an epiphany when you couldn't connect your 2006 computer to the Internet......

Although I don't have a lot of use for Microsoft's overall philosophy, I think there is a great deal to be said for keeping your critical functionality on your desktop, rather than on some network somewhere "out there."

Posted by: John Silver at November 27, 2006 03:07 PM

> As the distribution of these powers become more
> oriented to the office environment, we will
> start to see true "Thin Clients". I expect
> nothing more than a screen, keyboard, and mouse
> with a JAVA engine and connection to the net
> allowing you to use web based applications for
> anything you need, be it word processing,
> browsing, spreadsheets, or databases.

the same arguments, the same technology, the same hope. just a different time - 10 years later.

thin clients turned out to be insufficient, as did thick clients. does larry ellison and network computer ring a bell? they should.

the ideal platform is a mix of online and offline. in thin clients, if you lose connectivity, you have an expensive paperweight. no, you still can't assume you have constant connectivity everywhere.

consumers rarely have the technical and business chops to judge a technology company.

please allow me to use a metaphor.

it got dark outside so you thought you'd turn on the light. but neither light worked. you were confused. then suddenly, you realized the circuit braker got busted this morning and you forgot to replace it. all this made you realize that the power company/lightbulb manufacturer/etc. is due to go out of business.

origin of epiphanies can sometimes be very odd.

it's no shame being outsmarted. it's a shame to give up. anyone who thinks microsoft is going out of business doesn't know the meaning of "competitive spirit" or "following the news".

microsoft isn't out of business until it actually is out of business. or any other company with that kind of philosophy.

Posted by: John None at November 27, 2006 09:52 PM

I've been thinking for a while that Microsoft will end up narrowing down into a multimedia and gaming company. Certainly not with Zune, but with the Xbox and other endeavors outside of Windows/Office/servers.

Posted by: Pete at November 28, 2006 10:43 AM

As others have stated, in reality there will always be some flavour of a balance of online applications & services via the "net," vs. local horsepower within the office.

If you read any of the very frustrating personal identity thefts happening this past year by credit card web sites and other transaction sites inadvertently opening their doors to hackers, you'll realize the "balance" also involves security... both in content and in personal privacy.

With an adequate perimeter security platform in place, most security problems are avoided (key word here is "most").

Regulatory and Compliance mandates from local Governments and Institutions will no doubt continue to flourish, and as they do so will the need to maintain internal/local archival and CPU horsepower.

Microsoft Exchange, other Microsoft Server based engines out there are alive and doing well. As fast as LINUX is getting an ever increasing % of the data center square footage, those same data centers continue to grow and Microsoft is well-positioned to stay in place for a long, long time.

I believe we will continue to see more mobility based solutions surface (we have VPN, GoodLink, RIM, VMWARE, and so many other flavours of remote access and virtual CPU Hosting). The handsets, mobile intelligent terminals, tablets, are still growing in horsepower, storage, and capabilities. We continue to add, not take away, capabilities for mobile platforms. As broadband matures, UMTS surfaces in USA, and 3G networks bridge the gaps internationally, there may be less of a need for an 802.11x at home when a cost effective 1-2Mbps path is available for $49 a month from Sprint (just an example.)

That changes the face of the "net" a bit aye? :)

The more the "virtual" office environment profilerates (it's darn near painful now... it's hard to find an office these days where I work as I travel), the more impact socially and the more secure we need our information.

No, the core infrastructure running the Fortune 1000's isn't going to switch to thin clients hosted by generic multitenant hosting service providers. Those hosting SP's are going to add more server, application, and communications services for their clientele, but that will be a closed access through a secured pipeline back to the core business organization.

Perhaps a "virtual" core infrastructure no doubt, but one that will continue to require horsepower for running LINUX, Microsoft, Cisco, Mac, and other platforms we haven't thought about yet. Microsoft won't die (at the desktop), but it will shrink a bit.

Posted by: Ken Kane at November 28, 2006 11:30 AM

Two comments:
1
"When computing started, Your C: drive was your world, and a slow, just slightly better than useless modem merely icing on the computing cake."

a) This should read "When *Personal* Computing started". Grace Hopper and the ENIAC team wouldn't know what a c: drive is. b) The C: drive wasn't our world. Our twin, 360k floppies were and c) in the beginning there were *no* modems at all for PC's. Guess I am older than you :-)

2
The death of MS has been predicted now for at least 15 years by many dreamers, every time with solid logic. One argument is always conveniently overlooked though. Anybody worked out the investment the global corporate world would have to make in writing of the investment and experience in MS products. Think of the re-skilling of a) the IT administrators and (worse) the 10th (100th?) of millions of none IT PC workers, from the CEO to the clerks and secretaries. Don't forget they are the business, IT is not.

Gert

Posted by: Gert at November 29, 2006 01:07 AM

In response to Gert:

You're right about dreamers forecasting Microsoft's death for a long time, but you also have to consider that the line between desktop and the internet has become all but transparent (think Dashboard for OSX, Google services, AJAX, web apps like YouOS).

As more and more of our daily computing takes place on the web, the underlying OS means less and less. If I'm using Gmail in Firefox, it doesn't matter if the OS is Windows, Linux, *BSD, or OSX, it looks and acts the same way. *This* is why Microsoft is truely in trouble this time around.

If Linux steps up and manages to bridge the FUD, and finds a way to take the "geek factor" out of Linux, then the next generation of computer users (currently ages 3-10), won't be able to justify spending money on Windows, when they can install Linux for free, or have OSX when they buy a shiny new Mac. They aren't concerned with email, because they use Gmail or Yahoo Mail. They aren't worried about office software, because they use Google Office. In fact, they don't need any desktop applications beyond a media player (or maybe they just use YouTube and Pandora) and a web browser.

As for the Xbox and Zune, both are failures (imho). Zune is too late in the game, and doesn't use iTunes. Xbox may seem almost like a success, until you consider that the Xbox is nothing more than a computer in a fancy case, running a custom-designed version of Windows. It's aimed at young Windows users, pure and simple. No one would even buy it if the name "Microsoft" didn't mean something, and it only means something because of Windows and Office. Take those two out of the way, and the Xbox is a complete failure. I could also talk about IE7, but we all know that IE7 was a lot of promise, and only a little effort.

Posted by: Woody at November 29, 2006 11:31 AM

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