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December 29, 2006 | Comments: (0)
MS, AMD woo bloggers with free laptops
Microsoft PR is said to be giving away "top notch Acer Ferrari branded notebooks to bloggers for free!" in Australia, reports iTWire.
No strings attached, says the PR firm, Edelman. iTWire quotes one blogger who received one unsolicited:
As Ferrari notebook recipient blogger Scott Beale noted on his Laughing Squid blog: "I did not request that this laptop by (sic) sent to me or sign-up in advance for it. In fact, I had no idea how or why I was chosen to receive it. I wasn't even aware that I was going to be sent one until Edelman contacted me on December 20th. The email from Edelman said that it (was) a "present" and that it was being sent with "no strings attached" ...E-mail from MS PR continues: "Yes, Windows Vista and AMD sent out review computers to bloggers. Why? Because we believe in the power of community, we believe in our product, and we are partnering with AMD to give bloggers the best hardware experience we can...
"Also, you are welcome to send the machine back to us after you are done playing with it, or you can give it away on your site, or you can keep it. My recommendation is that you give it away on your site."
As iTWire notes, that's the ultimate form of temptation for cash-strapped bloggers just days before Christmas. Most publishers in Australia and the world set limits on what their writers can receive in terms of gifts, and this would not be allowed, so why bloggers. Easier to sway?
What do you think? Do you think this is kosher in journalism?
Posted by Mike Barton on December 29, 2006 09:57 AM
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Maybe they should try this on their own side of the ocean?
RD
Ed: They have, it was global. Have not updated post yet, but will.
Posted by: RL Davis at January 2, 2007 11:55 AMI dont think so..bloggers prevail the truth..Happy new year
Posted by: Jayson R. Biadog at January 3, 2007 05:18 AMBlogging isn't that kind of journalism. Its someone's opinion. And as such if Microsoft wants to get some free publicity then its the ONE thing i don't care if microsoft does.
Posted by: Dan at January 3, 2007 05:55 AMTOP STORIES
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