- Is Microsoft preparing us to move beyond Vista?
- Why Google wanted to lose wireless spectrum auction
- iPhone shortage fuels rumors of imminent 3G phone
- XP for cheap PCs: a second crack in the wall
- Darts into data: Leveraging random action to competitive advantage
- Most iPhone buyers are existing Apple customers
- AT&T's so-called open network principles
- Mono dev tool offered
- ActiveState upgrades IDE
- Serena plans SaaS products
January 17, 2007 | Comments: (0)
Google, Yahoo gain search share
Google remains the sultan of search in the U.S., leaving even second-place search engine Yahoo in the dust, according to the comScore Networks monthly qSearch analysis. Meanwhile, despite heavily pushing its revamped Windows Live Search service, Microsoft lost ground in December.
Google captured 47.3 percent of the U.S. search market last month, gaining 0.4 share points from the previous month. Yahoo picked up 0.3 share points, giving it 28.5 percent of U.S. searches. Microsoft, meanwhile, dropped from 11 percent to 10.5. Ask Network holds just 5.4 percent; Time Warner Network holds 4.9 percent.
Translated into actual searches, Americans conducted 3.2 billion on Google; 1.9 billion through Yahoo; 713 million using MSN-Microsoft; 363 million on Ask; and 335 million with Time Warner Network.
All told, U.S. Internet users conducted 6.7 billion online searches last month, 30 percent more than the same period last year, according to comScore.
Posted by Ted Samson on January 17, 2007 09:21 AM
RATE THIS ARTICLE:
-
- COMMENTS
In terms of raw number of searches per month, it appears to me that Microsoft didn't lose so much. In January 2006 they served 750 million queries. That implies they have a core audience that remains fairly loyal.
Google, on the other hand, has frustrated many people throughout the year. If people express their frustration by running more queries, their share is inflated.
It's too early to count Microsoft out of the search business, or to say that Google has wrapped it up.
Posted by: Michael Martinez at January 17, 2007 01:17 PMThanks for your comments, Michael. I agree that it would be imprudent to count Microsoft -- or Yahoo -- out of the running. But the fact Google remains that the company has quite a lead over Microsoft, and the word google has, quite literally, become synonymous with "performing a Net search." Microsoft has got a lot of work ahead if it's going to put a significant dent in Google's search share. TMC.net reports one tactic the company is taking: heavy advertising via the purchase of keywords.
Posted by: Ted Samson at January 17, 2007 02:00 PMTOP STORIES
ADDITIONAL RESOURCES
- Remote Access: Maintain Security and Decrease the Burden on IT
- Beyond AntiVirus: Symantec Endpoint Protection
- What Every Enterprise Needs to Know About VDI
- Disaster Recovery in Minutes
- Protecting Microsoft(R) Applications
- Reduce Recovery Times and Tape Costs
