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THE STORAGE NETWORK HOSTED BY MARIO APICELLA



April 12, 2006

Why are storage folks not blogging?

Filed under: Storage

I have finally updated the blogroll for The Storage Network. Well, almost updated, I should say. A blogroll is never really finished and more entries will follow shortly.

Was this a big job? No, not really. I like to keep only storage bloggers in my blogroll, and as you can see I don't have to take my socks off to count all the entries.

Moreover, if I narrow down to only the bloggers that work for a storage company their number becomes, embarrassingly, much smaller.

Is it just me? Am I missing a big crowd of storage bloggers? I don't think so, and the proof is that, give or take a few entries, other blogrolls in the same space are not any longer or much longer than mine.

In my opinion storage bloggers should be a bigger crowd. I don't have hard numbers to back this up (please let me know if you do) but in my estimate the storage industry employs thousands and thousands of knowledge workers.

So, why aren't more of these smart people blogging?

A couple of reasons come to mind.

The first is that either those folks don't care, or are too busy to engage in this "frivolous" activity. Perhaps they consider blogging a temporary craze that will fade soon, so why bother.

A second possible reason is that many people working for a storage company can't share their comments and ideas on a public forum because doing so would violate corporate rules.

My answer to the first reason is: No way!

Blogging is not a passing fad. Techniques and tools may and will change, but going back to a pre-blog era is as unthinkable as it would be suppressing newspapers, magazines, books and live broadcasts: it ain't going to happen.

I don't have much of an answer for the second reason, but those vendors who think that every public word spoken by their employees should be filtered by a PR agent remind me of the worst and most oppressive dictatorships.

My advice to those corporate watchdogs is to loosen up. Set clear rules on what should and should not be made public, and then open the gates and let the kids play as some of your competitors are already doing.

Time to get off my soapbox now, but let me remind first that The Storage Network is open to anyone who wants to talk about storage: readers and vendors' employees are equally welcome to join.

Just drop me an email and I will open an account for you: it's free and you don't get spammed for trying.

Posted by Mario Apicella on April 12, 2006 07:36 AM | TrackBack (0)

Comments

Thanks for placing me on your reader-list.

Another reason that might answer why stoage people are not blogging is isolationism. Maybe they have solved all the storage management and implementation ills and don't want to share the solutions.

Or perhaps they a little timid with what they percieve as weaknesses in thier own infrastructure, and think that they are the only ones with these kind of issues. Most readers could really benefit from the good and the bad stories and case studies.

Maybe I'm off-base, but I agree that there are plenty of smart people with good ideas, and we need to take on the kindergarten addage... 'sharing with others'. Blogging is a good way to do that.

Dave

Posted by: david merrill at April 12, 2006 02:46 PM

You're welcome, David and thank you for suggesting two good reasons that explain quite well why users are not talking.

I have found often "timid" people in our business. They will give you an earful privately, but, as you say, hesitate to discuss publicly their pain and suffering. Understandable but unfortunate.

The same is true for the "lucky" ones, who don't want to share with potential competitors the power that comes from a good, solid implememtation.

How do we break that empasse? Perhaps if more vendors' engineers would start talking... But I am repeating myself now:>)

Mario

Posted by: Mario Apicella at April 12, 2006 06:25 PM

Storage vendors don't understand how they can leverage blogs.

I don't expect vendors to encourage blogging considering they don't even want to have their official positions/documents public. Then why would they encourage "unofficial" positions public thru blogs.

Storage world is walled garden. Storage vendors make everyone jump hoops to access even "official" technical information.

Storage is extremely silo-ed profession. Blinders are set on one vendor products or one technology. Doesn't make for interesting writing/reading that may get wider readership.

Posted by: Anil Gupta at April 12, 2006 10:22 PM

Welcome, Anil, and thank you for adding to the discussion. I don't disagree with the good points you make but let me try to address that "wider readership" part.

It's true that storage doesn't have the same large audience of, say, Vista or Linux. However, that numeric difference doesn't tell the whole story.

The reality is that purchasing storage often generates transactions that are several orders of magnitude more expensive than buying new servers, for example.

People may not look at storage very often but when they do they are in for big money and need good advice.

Posted by: Mario Apicella at April 14, 2006 06:55 AM

Mario

I've been watching the storage blogopshere myself, and noticed a trend that analysts tended to be first tier adopters in blogging (likely because publishing online is native activity) quickly followed by vendors.

I am surprised that more storage practioners (customers) are not blogging --and I wish they did.

I've created a wiki that lists all the blogs in the storage industry, please check it out, and make suggestions or email me if you see additions.

http://storagebloggers.pbwiki.com/Data%20Storage%20Bloggers

Posted by: Jeremiah Owyang at April 16, 2006 12:46 AM

Thank you Jeremiah. Making a wiki of storage bloggers is a great idea! Why didn't I think of that?

Anyway, I'll be glad to help keeping it up to date. If only more vendors would follow the leadership of HDS and let their engineers blog freely...

Posted by: Mario Apicella at April 19, 2006 07:12 PM

Mario

Glad you think it's a good idea, I'll do whatever I can do to make it easy for customers using the web.

I've expanded the wiki to include other resources, and will be building it out as a resource to the storage community.

Also, I've decided to pay for the premium account on my own dime, (removed those ads) and opened it up as a community resource --now anyone can post helpful information. (Of course I'll police any nasties)

Let's build a great resource for a great community.

-HDS Web Geek

Posted by: Jeremiah Owyang at April 19, 2006 11:05 PM

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