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  Wednesday, October 25, 2006 

So many social networks, so little time

In recent months I've noticed that StumbleUpon is referring more people to this blog than any other single source. Richard McManus' recent interview with Garrett Camp, along with the reader commentary, nicely sums up what StumbleUpon is about and how it can complement a system like del.icio.us. This comment echoes my experience:

I use SU [StumbleUpon] to dig around and just explore. Del [del.icio.us] though offers me my giant bookmark container and a very easy way of correlating that data through others' data. At this time I wouldn't use Del for SU stuff and I wouldnt use SU for the way Del works.

Although I'd tried StumbleUpon several times over the past few years, it never really stuck. But since Stumblers are evidently interested in me I thought I'd try to learn more about them, their software, and their network. So I rejoined, reinstalled the Firefox extension, and started stumbling around.

At this point, a couple of weeks into the experiment, I'm again ambivalent. In principle, I would use SU for a daily dose of serendipity. In practice, although the sites it suggests are often noteworthy, they're all pretty heavy-handedly based on the categories I've declared interest in.

Now I do understand that the system expects me to refine those interests by rating a few sites a day with a thumbs up or thumbs down. And I haven't done much of that. What I have done, though, is import the 1600 thumbs ups I've recorded in del.icio.us over the past few years. My hope was that this would provide the kinds of collaborative recommendations I was working toward in some experiments last year. So far as I can tell, though, the importation of my del.icio.us bookmarks into StumbleUpon hasn't influenced its recommendations. If I've got that wrong, I hope somebody will chime in here and set things straight.

The general problem, for me, is that I refuse to invest in closed social networks. Life's too short to participate actively in LinkedIn, StumbleUpon, Flickr, and all the rest. When I met Gary McGraw this summer, he said: "People keep asking ask me to join LinkedIn, but I tell them I'm already on a network: the Internet." I feel exactly the same way. I'm a citizen of the Internet, but beyond that I neither have nor want an allegiance to artificial communities defined arbitarily by particular software and network architectures.

However I do have, and would like to strengthen, allegiances to natural communities defined by common interest. Those natural communities don't respect the borders of arbitrarily-defined artificial communities. But if you want to behave as a citizen of the Internet, and affiliate with others in your natural communities on those terms, it's a hard slog.

Once upon a time, Kim Cameron pioneered the idea of a metadirectory. Today, he's laying the foundations for the kind of metacommunity that the Internet has always needed to be. We'll get there, I hope. But meanwhile, please don't be offended that I haven't accepted the invitation you sent me from StumbleUpon or Flickr or LinkedIn or any of the others. Sorry, but life's too short.

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