Running Microsoft Windows on the Mac just got a little bit easier thanks to a new deal struck between virtualization provider Parallels and Nova Development. The deal engages Nova Development to be the exclusive retail publisher of Parallels Desktop for Mac software - a desktop virtualization product that enables Intel-based Macs to run Microsoft Windows simultaneously with Mac OS X. The rollout to stores has already begun and the product will start showing up on shelves in The Apple Store, CompUSA, Staples, Office Depot, Fry's Electronics, and numerous other software outlets. Before the deal with Nova Development, Parallels was stuck in cyberspace, only available for purchase online.

According to Benjamin Rudolph, marketing manager of Parallels, "This retail launch helps to further eliminate the barrier that previously kept Mac and Windows from effectively working together, side-by-side, simultaneously, on one computer." He continues, "With the immediate availability of Parallels Desktop for Mac in leading retailers, Mac users now have even easier access to the first solution that enables them to use Windows programs without giving up their Mac OS X desktops."

If you aren't familiar with it, Parallels Desktop for Mac was released in June of this year after it had gone through extensive beta testing and numerous product updates. The product has recently been seen in Apple's commercial ads showing off the capability of running Windows on their new Mac line. This, in spite of rumors that Apple's next release, Leopard, may have its own virtualization platform - which seems rather unlikely with the commercial ads running, and what with Parallels making so much noise right now and being first to the party.

Through August 15th, Nova is offering an added benefit - users who purchase Parallels Desktop for Mac either in a retail store or on Nova Development's Web site will be eligible for a $20 rebate when Windows XP is purchased within 14 days. The rebate form is available at the following Web address.

Posted by David Marshall on July 20, 2006 05:59 PM